Senior Manager, Retention

Company DescriptionMoonBrew is a New York City-based company dedicated to improving sleep health and overall well-being. Specializing in melatonin-free sleep supplements, MoonBrew is committed to empowering individuals to optimize their nightly rest and recovery. By focusing on the critical role that quality sleep plays in personal growth, MoonBrew aims to help people feel their best each day. Join our mission to revolutionize the way the world rests and recharges.Role DescriptionThe Senior Manager (Retention) will own and drive month-over-month retention for MoonBrew. You will define and execute the lifecycle marketing strategy that keeps customers engaged, subscribed, and growing in value — turning first-time buyers into long-term subscribers.You will own the CRM ecosystem end-to-end, build and personalize campaigns across email, SMS, and other direct channels, and use behavioral data to identify what moves retention curves. You will partner with Finance, Product, Marketing, and Operations to translate insights into action and unlock LTV growth opportunities across the customer base.The ideal candidate is a proactive, results-driven leader who blends creative campaign instincts with sharp analytical rigor. You think in cohorts and churn curves, but you also know what makes a subject line worth opening. You operate cross-functionally with ease and treat retention as a P&L responsibility, not a marketing function.This is a full-time, on-site role based in New York, NY.What you’ll do: Deliver Results: Take full ownership of customer retention for both subscribers and non-subscribers, a critical and multifaceted metric for the business. You'll be responsible for hitting monthly retention targets across several key areas of our operations, including optimizing key metrics (revenue, conversion, etc.) from our Email & SMS channels. Strategy: Collaborate with cross-functional teams, including product development, creative design, tech, operations, and customer service, to develop strategies aimed at improving customer retention and satisfaction.Evaluate: Identify risks and growth opportunities impacting retention across a range of factors, such as user experience, promotions, product quality, and site functionality. Leverage a variety of tools, from customer surveys to AI-powered insights, to gain an accurate understanding of the subscriber experience.Champion the Customer: Act as the voice of our customers, ensuring every department understands how their strategies affect customer happiness. Highlight successes where we’re thriving, and partner with teams to address areas needing improvement.Forecasting: Collaborate with finance, data, and planning teams to guide our retention forecasts, ensuring we’re operating based on the most current and precise insights into subscriber behaviorWhat you’ll bring:Ability to think strategically and creatively, with strong analytical and problem-solving abilitiesSelf-starting attitude with a love for execution and seeing visions come to lifeStellar communication skills, adept at engaging with various audiences, from team members to executive stakeholders  Ability to work autonomously while effectively communicating goals and initiatives to the teamHumility, self-awareness, and curiosityA desire to build an early stage CPG company with a mission to revolutionize the sleep industryPrior experience in scaling a brand is highly advantageous but not criticalPracticalitiesThis is a full time role, in office 5-days per week in NYCHealth, vision, dental insurance + unlimited PTO policySalary range - $110-$135K + equityApplication process Please send your CV and an email with subject line "APPLICATION - Sr. Retention Manager" to alicia@moonbrew.co and ronak@moonbrew.coApplications will be evaluated on a rolling basisTarget state date is immediate