Leasing Associate

Leasing & Real Estate Marketing Associate Established Real Estate Firm — Manhattan-In house Role$60,000-$70,000 Base + Bonus and Great BenefitsAbout the RoleWe are looking for a driven, detail-oriented Leasing & Real Estate Marketing Associate to drive occupancy and elevate our brand across a growing residential portfolio in Manhattan, Long Island, and Connecticut. The role is designed for someone who understands how to market apartments, fill vacancies, and create demand through compelling property positioning.This position combines hands-on leasing operations with creative marketing responsibilities. The right candidate is someone who takes ownership of their work, brings a service-first mindset to every interaction, and is motivated to grow professionally within a company that rewards initiative and results.What We’re Looking ForBeyond qualifications, we value character. The ideal candidate is:A real estate marketing mindset — you understand how renters search, what catches their eye, and what drives them to schedule a tourSelf-motivated and proactive — you take ownership of vacancies and treat every empty unit as a problem to solveStrong visual eye — you know the difference between a listing photo that scrolls past and one that stops someone mid-swipeGenuinely invested in the tenant and prospect experience from first click to signed leaseEager to learn, develop, and grow into a leadership role within a company that promotes from withinTech-forward — comfortable using AI tools, marketing automation, and data to sharpen your strategyResponsibilitiesProperty Marketing & Listing ManagementCreate and manage high-performing property listings on StreetEasy, building websites, Apartments.com, Zillow, and other rental platformsWrite compelling, SEO-friendly listing descriptions that highlight unit features, building amenities, and neighborhood selling pointsCoordinate and direct professional photography, videography, 3D tours, and virtual staging for available unitsDevelop and execute marketing plans for new vacancies, lease-ups, and repositioned propertiesMonitor listing performance (views, inquiries, conversion rates) and optimize based on dataMaintain brand consistency across all property marketing materials and online platformsSocial Media & Digital MarketingManage property-level and company social media accounts across Instagram, TikTok, Facebook, and LinkedInCreate engaging content including unit walkthroughs, neighborhood highlights, tenant testimonials, and behind-the-scenes property contentPlan and execute targeted digital ad campaigns to drive qualified leasing trafficDesign marketing collateral including brochures, flyers, email campaigns, and digital signageTrack social media and digital advertising KPIs and report on campaign ROILeasing OperationsRespond to inbound leasing inquiries promptly and professionally to maximize lead conversionSchedule and conduct property showings, open houses, and prospect toursManage the full application pipeline: screening, processing, lease preparation, and move-in coordinationFollow up with prospects through email, phone, and text to nurture leads through the leasing funnelCollaborate with the leasing team and property management to maintain target occupancy ratesMaintain accurate and up-to-date records in Yardi including availability, pricing, lease status, and prospect activityAI & Marketing TechnologyUse AI tools (ChatGPT, Canva AI, and similar) to accelerate listing copywriting, content creation, and ad developmentLeverage AI-driven analytics to identify market trends, optimize pricing strategy, and improve lead targetingStay current on proptech innovations and recommend new tools or platforms that give our properties a competitive edgeSupport implementation of automated workflows for lead nurturing, follow-ups, and tenant communications QualificationsRequiredMinimum 2 years of Property Leasing and Marketing experience in residential real estateStrong written and verbal communication skillsExcellent organizational skills with the ability to manage multiple priorities in a fast-paced environmentDemonstrated self-motivation and a track record of taking initiativePreferredReal estate photography and videography experience, including editing and post-productionExperience running paid digital advertising campaigns (Meta Ads, Google Ads, or similar)Proficiency with property management software such as Yardi, RealPage, or AppFolioFamiliarity with AI-powered marketing tools and a willingness to integrate them into daily workflowsKnowledge of the NYC, Long Island, and Connecticut rental marketsExperience with graphic design tools (Canva, Adobe Creative Suite, or similar)