Brand & Digital Marketing Specialist

Job DetailsDescriptionCreate Campaigns. Analyze Results. Drive Growth.Why Keiter?At Keiter, we help people achieve their full potential while pursuing their purpose – at home, at work, and in the community. We offer:A flexible, supportive work environment that empowers your professional and personal successA clear path for advancement and leadership within the firmMeaningful community involvement opportunitiesA culture that values collaboration, innovation, relationships, and accountabilityAs Opportunity Advisors®, we go beyond accounting by building strong relationships, offering insights, and helping businesses, not-for-profits, and high net worth individuals reach their goals.Key ResponsibilitiesDigital Campaign Management & OptimizationDrive the firm’s digital marketing strategy, aligning campaigns with business development goals and the Firm Strategic PlanDevelop, execute, and optimize LinkedIn Pay-Per-Click (PPC) campaigns, including audience targeting, budget management, A/B testing, and performance analysisCreate and oversee integrated marketing campaigns, social media, and digital advertisingDevelop niche advertising pieces for external publicationsAssist with the development and editing of in-house video projectsWebsite & Content PerformanceOversee and optimize website content for user experience, SEO and AEO, and conversionCollaborate on content development to support digital campaigns and thought leadershipIdentify opportunities to improve traffic, engagement, and lead generationAnalytics & ReportingTrack, analyze, and report on digital marketing performance (traffic, conversions, campaign metrics)Translate data into actionable insights and recommendationsSupport ongoing performance reportingMarketing Technology & OperationsMaintain and optimize marketing tools and platforms (HubSpot, WordPress, Social Toaster, Hot Jar, Google Analytics, etc.)Lead and manage HubSpot workflows, contact segmentation, and database strategy to support lead generation and nurturingEnsure CRM data accuracy, segmentation, and effective use of marketing systemsIdentify opportunities to improve automation and efficiencyMaintain brand consistency across all digital platforms and communicationsStay ahead of trends in marketing technology, automation, and digital advertisingAssist with graphic design and brand template developmentCross-Functional CollaborationCollaborate with partners and internal teams to support digital aspects of marketing and business development initiativesCoordinate with external vendors or partners as needed Ensure alignment between digital efforts and broader marketing prioritiesWhat You’ll Bring:5+ years of experience in digital marketing, preferably within an accounting firm or professional services environmentStrong experience with HubSpot (or similar CRM/marketing automation platforms), including workflow creation and contact managementProven success managing LinkedIn advertising campaigns and paid digital media strategiesSolid understanding of digital marketing analytics, SEO, and campaign performance trackingExperience developing and executing integrated marketing strategies that drive measurable resultsStrong project management skills with the ability to navigate multiple initiatives simultaneouslyExcellent communication and collaboration skills across all levels of an organizationA strategic mindset paired with attention to detail and execution excellenceProficiency with marketing tools, analytics platforms, and content management systemsBenefits:Comprehensive medical, dental, and vision coverage401(k), HSA, and FSAEligibility for an annual performance bonusDisability and life insuranceGenerous Paid Time Off and Paid Care LeaveMonthly gym reimbursementRemote work technologyPaid professional memberships and continuing education opportunitiesCoaching and mentoring for career developmentAdditional programs and resources to support you and your familyThis role operates in a hybrid capacity, with flexible in-office scheduling based on business needs. Join Keiter and apply your expertise to create strategic campaigns, transform data into insights, and drive growth.Candidates must possess authorization to work in this United States of America throughout their employment with the company. Keiter CPA participates in the E-Verify program.