Digital Marketing Specialist

Company OverviewHire Truckers by Craddock Holdings is a rapidly growing technology and marketing company, based in Austin, TX.  We are AI Native, and build products based on real world needs for enterprise clients.  We serve with the largest fleets in North America.Role OverviewThis role is responsible for executing and optimizing structured performance marketing campaigns that drive measurable, predictable outcomes. The focus is on building accurate campaign systems, maintaining clean data, and improving results through disciplined execution not reactive changes or guesswork.Success in this role comes from someone who can think systematically, operate within defined processes, and bring clarity and order to complex marketing environments.Core Responsibilities1. Campaign Strategy & PlanningBuild and maintain structured campaign plans with clear objectives, priorities, and success metricsDevelop strategies based on historical performance, data trends, and measurable inputsDefine campaign variables, budgets, and expected outcomes with precisionAssess probabilities and expected performance before launch2. Campaign Execution & OptimizationExecute campaigns across platforms with accuracy and consistencyMonitor performance and optimize based on ranked priorities and data signalsTest variables in a structured, controlled mannerEnsure all changes are intentional, measured, and documented3. Data Integrity & Performance AnalysisMaintain accurate tracking, reporting, and attribution across all campaignsDefine and standardize key metrics (CPL, conversion rates, lead quality)Analyze performance trends using charts, graphs, and structured comparisonsLeverage historical data to guide decisions and improve outcomes4. Process & System ExecutionDesign and follow repeatable workflows for campaign setup, launch, and optimizationOrganize campaign structures, assets, and data for clarity and accessibilityDocument procedures to ensure consistency and scalabilityIdentify gaps in execution and implement structured improvements5. Cross-Functional CoordinationAlign with recruiting, operations, and leadership on campaign goals and performanceCoordinate timelines, deliverables, and dependencies across teamsEnsure clean handoffs between marketing execution and downstream processesCommunicate performance using clear, structured reports and visuals6. Risk Management & ConsistencyCreate and maintain standardized campaign structures and naming conventionsReduce variability in performance through disciplined executionMinimize risk through planning, validation, and controlled testingEstablish clear timelines, deadlines, and performance thresholdsEnsure adherence to platform best practices and proven methodsHow This Role OperatesWorks best in structured environments with clear expectations and defined systemsPrioritizes planning, organization, and follow-through over rapid experimentationRelies on data, historical performance, and measurable inputs to guide decisionsCommunicates through documentation, reporting, and visual frameworks (charts, dashboards, summaries)Balances detailed execution with system-level thinkingWhat Success Looks LikeCampaigns launch accurately, on time, and without errorsData is clean, consistent, and trusted across teamsPerformance improves through structured iteration not guessworkMarketing systems become more efficient and scalable over timeClear alignment exists between marketing, recruiting, and operationsIdeal Candidate ProfileHighly organized and process-drivenStrong analytical and structured thinking skillsDetail-oriented with a focus on accuracy and consistencyAble to translate data into clear actions and improvementsComfortable working within systems and improving themEnvironment FitThis role is best suited for someone who thrives on:Structure over ambiguityPlanning over improvisationConsistency over constant changeMeasured execution over rapid, unstructured actionToolsWe are AI Native, Using Claude CoWork or similar LLM. Models and tools reference company processes, and policies.CRM - SalesForce or SimilarTask Management - ClickUp or Similar