Director of Merchandising

CatFace is a YouTube entertainment company, home to a family of channels with over 25+ million combined subscribers and an average of 400 million views per month. Our goal is to entertain our audience with fun, light-hearted narratives and entertaining content for general audiences. A vital component of our business is creating multiple unique stories every week in order to keep our audience engaged. Visit our YouTube Channels: https://www.youtube.com/aphmaugaming Visit our websites: www.aphmeow.com www.catface.com About the Job CatFace is seeking a seasoned Director of Merchandise with deep experience in the toy and consumer products industry to lead the development, execution, and growth of our merchandise program. This is a pivotal role focused on translating our on-screen characters and stories, current merchandise, and future ideas into high-quality, engaging products—especially toys and collectibles—that resonate with our massive global fanbase. What You'll Do Own and evolve the end-to-end merchandise strategy with a primary focus on toys, plush, collectibles, apparel, and accessories that reflect our IP and delight our audience. Lead all stages of product development—from concept and design to manufacturing, logistics, and sales. Collaborate with creative, animation, and production teams to ensure merchandise aligns with brand narratives and content arcs. Identify and capitalize on trends in the toy and youth consumer product markets, leveraging insights to inform product design and timing. Manage vendor and licensing partner relationships to ensure innovation, product quality, safety standards, and timely delivery. Oversee marketing and promotional efforts for merchandise, including product launches, campaigns, and fan engagement initiatives. Align merchandise strategies with company goals, working closely with executive leadership. Recruit, grow, and lead a high-performing merchandise and product development team. What We're Looking For 5+ years of experience leading product development in the toy, collectibles, or children’s merchandise industry. A strong track record of translating entertainment IP into successful physical products, especially in kid-focused markets. Expertise in the full toy product lifecycle—from ideation to shelf. Excellent vendor management and sourcing experience, including overseas manufacturing. Strong strategic planning and leadership skills, with the ability to align product strategy to content and brand goals. Creative thinker with a commercial mindset—able to spot trends, identify audience wants, and bring innovative products to life. Strong understanding of merchandising for digital-first brands or creators. Bachelor's degree required, advanced degree a plus. This position is based in our Austin, Texas office, and candidates must be willing to relocate. Bonus if You Have Experience working with YouTube or content-driven brands. Familiarity with licensing deals and intellectual property management. Deep knowledge of safety and compliance standards in the toy industry. What We Offer Excellent Medical, Dental and Vision health benefits 401(k) contribution Flexible time off Lunch, snacks and drinks provided in the office Pets in the office once a month Onsite fitness center Learning Stipend Relocation assistance for those coming from outside Austin.