Trade Marketing & Brand Insights Analyst

About The RolePicture your week: you start by translating global brand guidance into U.S.-ready assets, then sync with distributors and retailers on upcoming promotions. By midweek, you’re shaping digital and print content that aligns perfectly across web, social, trade publications, and in-store touchpoints. You wrap by reviewing performance dashboards, pulling insights from market, customer, and sales data to guide next moves—and updating the marketing calendar to keep every initiative on track.What You’ll DoLocalize global brand guidelines for the U.S. market, steward visual identity assets, and keep an eye on core competitive benchmarks.Create and deploy integrated communication materials—digital, print, and event-focused—to amplify brand impact and commercial messaging.Analyze market trends, customer behavior, and sell-through to generate insights, KPI reporting, and recommendations for strategic decisions.Collaborate with sales, product, operations, and external agencies to build plans, support launches, and execute flawlessly.Plan and orchestrate communications across digital channels, social media, trade publications, and industry platforms.Own collateral development for trade shows, conventions, customer meetings, and field events.Maintain the master marketing calendar, aligning campaigns tightly to commercial priorities.Drive day-to-day execution: develop trade materials, coordinate distributor/retailer promotions, and ensure brand consistency everywhere—online and offline.What You BringEducation: Completed Bachelor’s degree + SpecializationSpecialization Area: Related to the field of activity2–5 years in marketing; background in consumer goods, building materials, manufacturing, or distribution-led businesses preferred.Rewards & BenefitsWe offer competitive pay, meaningful career growth, and a comprehensive benefits package:Paid Time Off401(k)Medical, Dental, Vision CoverageLife Insurance (Self and Spouse/Children)Short-Term and Long-Term Disability (STD/LTD)Other benefitsOur CommitmentTigre USA maintains a continuing policy of non-discrimination in all employment practices and decisions, ensuring equal employment opportunities for all qualified individuals without regard to race, color, religion, sex, national origin, age, marital status, sexual orientation, disability, veteran status, or any other protected status. This applies to both Tigre USA employees and applicants for employment with the Company