Growth & Content

Company DescriptionPiper is an AI-powered application that offers highly personalized product and lifestyle recommendations, utilizing advanced machine learning and real-time data. Designed to help users discover products tailored to their unique preferences and lifestyles, Piper is available to download on iOS and Google Play. The app continues to innovate how people find products that fit seamlessly into their daily lives. We're a small team moving fast. The person who joins us in this role will own a real function from day one — not execute a brief someone else wrote.Role DescriptionThis is a full-time hybrid role for a Growth & Content professional, based in Miami, FL, with flexibility for partial remote work. The Growth & Content role focuses on driving user acquisition, engagement, and retention strategies. Responsibilities include analyzing data to guide growth initiatives, creating and optimizing content, coordinating growth experiments, and collaborating with internal teams to achieve business objectives. Additionally, the role supports pipeline creation and development through innovative campaigns and partnerships. This isn't a task-execution role. You'll be expected to bring ideas, spot opportunities, and move on them without being asked. If you're the kind of person who already has opinions about what Ask Piper should be making before you've even started — we want to talk.What You'll OwnSocial media•      Own Ask Piper's presence on Instagram, TikTok, and any emerging channels worth testing•      Create and post content that feels editorial, curated, and distinctly Ask Piper — not generic AI brand content•      Identify trends before they peak and move on them quickly•      Grow our following through creative tactics, not just consistencyEmail & newsletters•      Build, write, and deploy a regular newsletter for our user base•      Own the email list — grow it, segment it, learn from it•      Track open rates, click-throughs, and what actually drives actionApp Store Optimisation (ASO)•      Own our App Store listing — keywords, copy, screenshots, and metadata•      Monitor performance and update regularly based on what's workingPaid advertising•      Plan and execute paid social and Google Ads campaigns focused on app downloads and user acquisition•      Manage budget, targeting, and creative — and report on what the spend actually producedAnalytics & reporting•      Track performance across every channel and bring the data to the team unprompted•      Know what's working, say what isn't, and have a point of view on what to do nextBrand & content strategy•      Help shape what Ask Piper sounds like and looks like to the world•      Source partnerships, influencer relationships, and collaborations that make sense for the brand•      Work closely with the founder on content that features her and the productYou Might Be a Fit If You…•      Are genuinely obsessed with discovery, curation, gifting culture, food, travel, or beauty — the things Ask Piper covers•      Spend too much time on TikTok, Instagram, and Substack and already have opinions about what performs and why•      Have created content that actually got traction — not just content that got posted•      Know how to write in a brand voice, not just produce output•      Can shoot, edit, and post short-form video without needing a production team•      Are comfortable running a paid campaign from brief to reporting without hand-holding•      Thrive when you own something — and feel uncomfortable when you don't•      Move before you're told to and course-correct fast when something isn't working•      Are early in your career but already think and operate like someone who's been doing this for yearsTools You Should KnowCanva, CapCut or similar video editing, Mailchimp or Beehiiv, Google Ads, Meta Ads Manager, Instagram, TikTok, basic analytics platforms. Familiarity with ASO tools is a plus. We don't require every tool — we do require the ability to learn fast.This Probably Isn't for You If…You're looking for a fully mapped-out role with a brief for every deliverable. You need to be convinced that proactive work is part of the job. You're not already following the conversations, the people, and the brands in the discovery, gifting, and lifestyle space. You want to post content someone else conceptualised. You're not comfortable with ambiguity or moving fast in a small team.How to ApplySend a short note to kira@askpiper.ai — tell us what you'd do in the first 30 days, include examples of content you've made or campaigns you've run, and show us you already know what Ask Piper is about. Applications without examples will not be reviewed.