SEO Lead - Growth & Performance (WordPress Focus)

Role Overview Otte Polo Group is looking for ahigh-performance SEO Leadwho doesn’t just “optimize pages” — but builds, executes, measures, and scales SEO as a predictable revenue channel.This role is for someone who haspersonally executed SEO strategies , understands what drives ROI, and can nowlead a small team of SEO specialistswhile staying hands‑on when needed.We want someone who can:Diagnose why traffic or rankings are not convertingIdentify what’s brokenBuild a strategy to fix itExecute or direct executionTie SEO activity directly to revenue outcomesThis is not a theoretical role. This is execution + leadership + ROI accountability.What Success Looks LikeOrganic traffic becomes a measurable acquisition channelRankings improve for high‑intent keywordsWordPress pages are technically optimized and conversion‑alignedSEO becomes a predictable lead generatorWe confidently increase investment because we see ROIKey Responsibilities Strategy & LeadershipOwn the organic growth roadmap across all brands within Otte Polo GroupLead and mentor SEO specialists, content writers, and technical supportIdentify gaps in performance and build corrective action plansSet KPIs tied to traffic, conversions, and revenueHands‑On ExecutionConduct technical SEO audits (site health, indexing, schema, performance)Review and optimize WordPress pages (on‑page, structure, UX alignment)Improve internal linking architectureOptimize high‑intent service pages for conversionsImplement structured data and schema markupOversee backlink strategy and authority buildingPerformance & ROI FocusTrack rankings, traffic, conversion rates, and lead qualityIdentify when something is not working and pivot quicklyAlign SEO with paid media and partnerships for maximum impactPresent performance reports tied to revenue impact3+ years executing SEO in a growth‑focused environmentProven track record of scaling organic traffic with measurable ROIStrong WordPress experience (page builders, plugins, technical structure)Deep understanding of:Technical SEOOn‑page optimizationKeyword intent strategyLink‑building strategiesConversion optimization alignmentExperience leading or mentoring SEO team membersStrong analytical skills (Google Analytics, GSC, Ahrefs/Semrush)Ideal ProfileData‑driven and obsessed with performanceComfortable challenging what isn’t workingHas scaled SEO from scratch or revived underperforming channelsUnderstands business, not just rankingsCan operate strategically but execute tacticallyThinks in terms of investment vs returnWhy This Role Matters SEO is a core growth channel for Otte Polo Group. We are ready toinvest seriously— but only with someone who can prove and drive ROI.If you’ve built SEO engines that generate predictable revenue and want ownership over scaling it further, this role is for you.Real OwnershipFull ownership of the organic growth channelDirect impact on revenue and strategic decisionsAbility to shape SEO across multiple brandsBudget & ResourcesAccess to premium SEO toolsBudget allocation for content, backlinks, and experimentationAbility to propose and justify growth investmentsRemote & FlexibleFully remote roleWork with a fast‑moving, execution‑focused leadership teamLATAM‑friendly structure aligned with U.S. business hoursCareer GrowthOpportunity to build and lead a larger SEO/growth teamExposure to multi‑brand scaling strategyPotential to evolve into Head of Growth or Growth DirectorHigh‑Autonomy CultureLow bureaucracyFast decision‑makingDirect communication with executive leadershipResults over micromanagementReporting directly to the President#J-18808-Ljbffr