CONTENT MARKETING MANAGER

About SubstrataSubstrata is a growing bio-chemical manufacturing company that specializes in enzyme-based solutions. We develop environmentally conscious products that enhance soil performance, reduce dust, and support more efficient, sustainable operations across infrastructure, agriculture, and industrial applications.Our solutions are used globally across public works, road construction, mining, oil & gas, agriculture, and renewable energy sectors—helping organizations solve challenges related to road stability, dust control, and long-term durability.Our flagship product, Perma-Zyme, is widely used by counties and contractors to build longer-lasting, lower-maintenance unpaved roads without relying on constant chemical reapplication.As demand grows across the U.S. and internationally, we are continuing to expand and invest in marketing to better educate our customers and support our sales team.Job SummaryThe Content Marketing Manager is a high-impact role responsible for leading content strategy and execution across key organic channels, including blog, email/CRM, social media, and video.Working closely with the Director of Marketing, you will serve as our brand storyteller—translating complex, technical concepts into clear, compelling content that resonates with B2G and B2B audiences, including county engineers, public works leaders, and contractors.This role focuses on creating content that not only educates but drives measurable business outcomes. Success is defined by the ability to increase traffic, generate qualified leads, and contribute to pipeline growth through effective content and distribution.The ideal candidate is both creative and data-driven, with the ability to think strategically while also executing content hands-on, including writing, filming, editing, and publishing content across platforms.How You Will Make An Impact Content Strategy DevelopmentDevelop and manage a multi-channel content strategy aligned to business and marketing goalsIdentify high-impact content opportunities across blogs, email, social, website, and video channelsResearch industry trends and customer insights to inform content directionPartner with internal teams to ensure messaging aligns with brand positioning and growth initiativesStrategize a testimonial collection and production process Content Creation, Production & ManagementOwn the full lifecycle of content production from ideation to distributionCreate and maintain an editorial content calendar across all channelsWrite and edit high-quality:Email campaigns and nurture sequencesWebsite and landing page contentBlog articles and thought leadership piecesCapture and produce multimedia content, including:Filming short-form and long-form video content (on-site and in-field when needed)Taking photos for use across social, web, and marketing materialsEditing and repurposing video content for social platforms (e.g., TikTok, Instagram Reels, Facebook, LinkedIn)Ensure all content is on-brand, optimized for SEO, and tailored to platform best practicesOwned Channels (CRM, Social, Blog, Video)Maintain a consistent and strategic cadence across CRM, blog, and social media channelsCRM & Email Marketing:Own and evolve email marketing strategy to drive engagement and conversionsBuild and optimize nurture campaigns and newslettersOrganic Social Media:Develop and manage social media calendarsPublish and optimize content across platformsDrive audience engagement and community growthVideo & Short-Form Content:Create platform-native video content tailored to TikTok, Instagram, and LinkedInContinuously test and iterate on content formats to improve engagement and reachBlog & Website Content:Create, edit, and publish SEO-driven blog and website contentAlign content with keyword strategy and inbound lead generation goalsPerformance Tracking & OptimizationDefine KPIs and track performance across content and channelsAnalyze metrics such as engagement, traffic, conversions, and lead generationUse insights to continuously refine content strategy and improve performance Cross-Functional PartnershipCollaborate with in-house graphic designer, sales team, and leadership team to produce high-quality contentPartner with internal subject matter experts (sales, technical, leadership) to develop compelling, credible contentSupport broader marketing initiatives, including webinars, podcasts, digital ad campaigns, and brand-building effortsQualifications & Experience3–5+ years of experience in content marketing, social media, or related rolesExperience creating content for B2G, B2B, technical, industrial, or public sector audiences preferredStrong writing, editing, and storytelling skills across formatsProven ability to create and edit video and photo content for social and digital channelsExperience filming and producing short-form video content (iPhone or camera-based)Familiarity with video editing tools (e.g., Adobe Premiere, Final Cut, CapCut, or similar)Hands-on experience with HubSpot (or similar CRM/email platform)Strong understanding of social media platforms and content best practices Solid understanding of SEO, keyword strategy, and content optimizationExcellent organizational, planning, and calendar management skillsSelf-motivated, proactive, and comfortable working in a fast-paced environmentPerformance ExpectationsThis role is responsible for driving measurable impact through content—not just producing it. Success will be evaluated based on improvements in engagement, traffic, lead generation, and contribution to pipeline growth.KPI/Goal ExpectationsWithin 1 Month You’ll:Establish baseline performance metrics across social, email, and web content Identify key opportunities to improve content performance and audience engagementPrepare initial content aligned to business priorities and begin testing messaging and formatsBuild a structured content calendar aligned to lead generation goalsWithin 3 Months You’llImprove social media engagement rates Increase content-driven traffic to the website from social and organic channelsBegin contributing to lead generation through content and campaign supportEstablish a consistent testing and optimization cadence across content formats, messaging, and channelsAlign content performance with campaign and business objectivesWithin 6 Months You’llDrive sustained growth in social audience, engagement, and brand visibilityContribute to lead volume growth and improved conversion rates through optimized content and campaignsEstablish a repeatable, high-performing content and distribution strategy across channelsDemonstrate clear impact of content on pipeline generation and marketing performanceContinuously optimize content based on data, improving engagement, traffic, and conversion efficiency over timeCompany BenefitsSubstrata employees are guided by company values. In line with company values, we provide the following benefits:Base Salary plus quarterly bonus planHealth, Dental, and Vision InsuranceShort- and Long-Term Disability401k matching4 Weeks Paid Time Off7 Paid Federal HolidaysFun and supportive work environment