Social Media Specialist

Benefits: 401(k) 401(k) matching Dental insurance Health insurance Paid time off Vision insurance Benefits/Perks Competitive Compensation Great Work Environment 4-day work week & Self-Care Days Description We are seeking a highly motivated and creative Social Media Specialist to join our dynamic team. In this role, you will be responsible for developing and executing our social media strategy in order to enhance our online presence and improve our marketing and community connection efforts. The ideal candidate will have a strong understanding of various social media platforms, including Facebook, Instagram, TikTok and LinkedIn, and be skilled at creating engaging content that resonates with diverse audiences. You will work closely with our Community Outreach Coordinator, CEO and the team to align campaigns with our brand objectives and ensure consistency in messaging. Additionally, you will attend community events to ensure CAFY’s participation and community relevance. You will develop content for our monthly newsletter, “CAFY Current”, monitor social media trends and competitor activities to identify new opportunities for engagement and growth. As a Social Media Specialist, you will play a crucial role in building our brand’s reputation online and connecting with our stakeholders, clients, other providers in meaningful ways. Your ability to analyze social media metrics and translate insights into actionable strategies will be critical to your success in this role. If you are passionate about social media and ready to make a significant impact on our organization, we would love to hear from you. Responsibilities Develop and implement social media strategies to increase brand awareness and engagement. Create, curate, and manage published content across various media platforms. Monitor social media trends, news, and competitor activities to stay relevant and innovative. Engage with our stakeholders and audience by responding to comments and messages in a timely manner. Analyze social media metrics to measure the success of campaigns and provide insights for improvement. Collaborate with cross-functional teams to align social media efforts with overall marketing campaigns. Assist in the creation of social media content calendars and scheduling posts effectively. Requirements Marketing, Communications, or a related field. Proven work experience as a Social Media Specialist or similar role. Familiarity with computer programs – Microsoft Office suite; photo editing and video editing software Strong understanding of social media platforms and their respective audiences. Excellent written and verbal communication skills. Proficiency in social media management tools and analytics. Creative mindset with a passion for storytelling and visual content. Ability to work independently and manage multiple projects simultaneously. Benefits Competitive salary package Comprehensive health and wellness benefits 401-B Savings Plan Paid vacation and personal days Collaborative and creative work environment Salary: $46,000 (salary based on a 4-day work week)