Marketing Specialist - Digital & Social Media

Website & SEO / Digital Marketing Create and maintain website content in the content management system (CMS) including blogs, landing pages, product pages, forms, and disclosures; conduct A/ B testing to optimize landing page performance; ensure content accuracy and consistency; and maintain UTM tracking logs for precise campaign measurement Manage seminar and webinar event listings on the website, schedule email communications, moderate live sessions, upload recordings to YouTube, and coordinate with internal departments on events Contribute to SEO efforts including keyword research, on-page optimization, monitoring KPIs, and collaborating on link-building and content strategies Manage relationships with digital marketing and SEO vendors to ensure effective collaboration, timely deliverables, and alignment with strategic goals Provide support for paid media campaigns and email marketing campaigns on an as-needed basis Analyze and report monthly on SEO, website, and digital marketin...Marketing Specialist, Social Media, Marketing, Digital, Media, Specialist, Banking, Business Services