Head of Digital Distribution

Brown & Brown is seeking a Head of Digital Distribution to join our growing team. This role can be located in one of our hub locations in Atlanta, Nashville, or Daytona Beach. The Head of Digital Distribution is responsible for defining and leading the strategy, design, and delivery of digital products that enable the online distribution of insurance and low-touch servicing of clients.This role is accountable for building scalable, customer-centric digital journeys that drive new business growth, improve conversion, and reduce servicing cost-to-serve. The individual will lead a team of product managers and work cross-functionally with sales, broking, engineering, data, and operations to deliver end-to-end digital experiences across the insurance lifecycle.How you Will Contribute: Define and execute the digital product strategy for online distribution, embedded insurance, and customer self-service Drive a shift from broker-led to hybrid and digital-first distribution models where relevantOwn end-to-end digital sales funnels, from acquisition through quote, bind, and onboardingDrive improvements in conversion rates through UX optimization, pricing transparency, and journey simplificationLeverage data and experimentation (A/B testing) to continuously optimize performanceDevelop and scale digital servicing capabilities (e.g., policy changes, renewals, claims FNOL, document access)Reduce manual intervention and cost-to-serve through automation and intuitive customer journeysEnsure seamless integration between digital and broker-assisted channelsLead the end-to-end product lifecycle (discovery, design, build, launch, iterate)Define and prioritize product roadmaps aligned to commercial outcomesWork closely with engineering and design teams using agile methodologiesEnable integration with carrier APIs, digital trading platforms, and third-party ecosystemsSupport embedded insurance and partnership-led distribution modelsEnsure products are scalable, modular, and aligned to enterprise architectureEmbed data, analytics, and customer insights into all product decisionsDefine and track product KPIs (conversion, CAC, retention, NPS, cost-to-serve)Partner with data science and BI teams to enable personalization and intelligent journeysChampion customer-centric design and best-in-class digital experiencesEnsure journeys are simple, intuitive, and aligned to customer needs across segmentsBalance regulatory requirements with seamless user experienceBuild and lead a high-performing team of digital product managersSkills and Experience to be Successful: 12+ years in digital product management, with significant leadership experienceProven track record of building and scaling digital products for online sales & self-serviceDemonstrated success in driving digital transformation and commercial outcomesDeep understanding of digital product lifecycle and agile delivery methodologiesExperience with digital distribution models (direct-to-consumer, embedded, platform-based)Familiarity with API ecosystems, digital trading platforms, and modern architecturesStrong understanding of UX/UI principles and conversion optimization techniquesExperience in the insurance industry, including risk, and regulatory considerations preferred.