Development Marketing Manager

At Marco’s Pizza, we’re continuing to expand our footprint across the country—and we’re looking for a strategic, data-driven Development Marketing Manager to help fuel that growth. This role sits at the center of our franchise development efforts, leading B2B marketing initiatives, driving lead generation, and partnering closely with sales to convert interest into opportunity.If you’re energized by growth, thrive in a fast-paced environment, and know how to turn marketing insights into franchise expansion, this role is for you.Position Summary:The Development Marketing Manager is responsible for managing Marco’s B2B marketing initiatives and lead generation campaigns. This role partners closely with external agencies, internal marketing teams, and franchise development to execute campaigns, optimize performance, and support franchise recruitment efforts through CRM, analytics, and targeted communications.Key Responsibilities:Utilize B2B marketing expertise to identify new audiences and opportunities for franchise growth in collaboration with agency partnersServe as the primary liaison with the marketing agency to develop creative assets, lead generation strategies, blogs, PR releases, website updates, and trade publication materialsCoordinate legal approvals and ensure all marketing materials adhere to brand standards across digital and print channelsPartner with the sales team to support lead generation initiatives through CRM management, lead analysis, and email marketing campaignsManage the Franchise Recruitment budget, including projections, planning, forecasting, and invoice reconciliation in partnership with AccountingPlan and execute trade shows and promotional events, including logistics, materials, and staffing coordinationConduct competitive research, identify market trends, and provide actionable insights and recommendations to leadershipMake informed, day-to-day business decisions to support marketing and development objectivesDevelop campaign KPIs, analyze performance, and continuously optimize channels and messaging based on data insightsPresent campaign performance, insights, and recommendations confidently to leadership and franchiseesThe responsibilities listed above are not all-inclusive and may evolve based on business needs.Qualifications:Bachelor’s Degree required4–6 years of experience in marketing, preferably within B2B or franchise development environmentsKnowledge, Skills & Abilities:Strong ability to prioritize and manage multiple projects with competing timelinesSelf-starter with a proactive, solutions-oriented mindsetAbility to work independently while collaborating effectively across teamsHigh level of personal accountability and ownershipExcellent written and verbal communication skillsStrong presentation skills with confidence engaging leadership and stakeholdersExperience working cross-functionally with marketing, sales, and external partnersProficiency in Microsoft Office and Google Workspace toolsFamiliarity with CRM platforms and marketing analyticsFranchise industry experience is a plus