Senior Social First Foodie Content Creator
SENIOR CREATOR (FOODIE!)Key areas of ResponsibilityAutonomously ideate large volumes of content across multiple media platforms and tools, with minimal informed guidance from creative leadershipCreate content that makes impactful connections with consumers, measured by high attention metrics (likes, comments, etc). Cull for insights based on real-time response/reaction to live content on social pages, and adapt content based on these learningsCollaborate effectively with your teammates and cross functional departments on rapid fire requests and tight timelines Attend creative brainstorms, kick offs, and team meetings contributing meaningful ideas and design strategy formulationMentor Creators and Creator Residents, and even in some cases Art Directors and Copywriters, on your team and across the agency; following the leadership of your A/CD, you help guide and educate on best practices, ideating, and execution Experience / Knowledge Required3 to 5 years professional creative experience, with a demonstrable passion for making creative content on a spectrum of media platforms - social, streaming, AR, music, film, interactive, etc. Proficient working within the following tools [INSERT BASED ON NEED OF BRAND]. Additional experience with any of the following is a plusVideography/Photography: DSLREditing: Final Cut / After EffectsWriting: Google Docs / WordArt/Design: Adobe Suite / Google Slides / CanvaExtraordinary content creation skills, capable of execution from start to finish, with a passion for various kinds of creative outlets including design, video, editing and writing Responsible, accountable, and self starter who demonstrates initiativeAbility to collaborate with the individuals of an organization, fostering strong cross-functional teamwork and positive results.INTERNAL USE ONLY: Expectations + Success MetricsAbility to autonomously ideate and create content at scale. Ideas and making on loop. (more speed and more volume)You understand what ideas are working and build ideas from there. Your content unlocks new insights against which to ideate and create new Contextual and Amplified Content. Your ideas consistently tap into culture and break the advertising norm. Engage and educate the agency/industry in new forms of storytelling. This will happen by osmosis. Your content consistently garners a volume of attention (likes, comments, earned media, etc.) and impact of attention (sales, conversions, client business results, etc.) higher than client benchmarks. You’re starting to scale your understanding into mentoring Creators and Creator Residents, and even in some cases Art Directors and Copywriters, on your team and across the agency; following the leadership of you