Media Buyer

About Clean NutraClean Nutra is a $150M+ health and nutrition brand scaling hard toward $1B. We move fast, we're well-capitalized, and we've built AI-powered tools internally to remove creative bottlenecks that slow most DTC teams down. If you're tired of asking for approval to test and ready to own outcomes at scale — this is the role.The RoleYou won't be executing a playbook someone else wrote. You'll be writing it.As our Media Buyer, you own paid acquisition end-to-end — Meta primarily, with freedom to crack new channels when the opportunity is right. That means creative strategy, production pod leadership, funnel optimization, and performance reporting all live under your roof. You'll have AI tools, a full-stack developer, and real budget. What we need is someone with the judgment to deploy it profitably.What You'll OwnFull-Funnel Paid AcquisitionOwn strategy and execution on Meta, with latitude to test emerging channels. Translate business goals into channel plans, budgets, and testing roadmaps. The metrics that matter: revenue, MER/NCROAS, CAC, AOV, and LTV.Creative Strategy & ProductionLead the creative engine — concept pipeline, hook development, angle testing, offer framing, and format iteration across awareness stages (lo-fi UGC through polished DR edits and statics). Run a high-velocity testing cadence: concept → variation → scale → refresh. Recruit and manage video editors as the team grows; our internal AI video production tool is in development and will further remove production bottlenecks as it ships.CRO & Offer OptimizationDrive conversion rate improvement across landing pages, PDPs, quizzes, pre-sells, bundles, and checkout. Structure and execute experiments on offers, pricing, page layouts, and merchandising. Success looks like +20% CVR from baseline by Month 6 with 4–6 live A/B tests running at all times.Performance Systems & ReportingBuild and maintain clean measurement: UTMs, CAPI/Stape, GA4, attribution triangulation (platform data + blended models + post-purchase surveys), and creative-level scorecards. Weekly pacing reviews, daily performance checks, product-level playbooks — you own the infrastructure that makes good decisions possible.Strategic CollaborationHigh autonomy within defined guardrails (profit targets, quality standards). Cross-functional alignment with offers, promotions, inventory, and retention teams. You set the strategy — you're not waiting on direction.Year 1 OKRs Revenue: $2M+ in monthly attributable paid revenue by Month 9, with target CAC maintained by product line AOV: 80–100% improvement in new-customer AOV through offer and upsell testing Creative velocity: 50+ new concepts per week per managed product, 50–80 variations, 10–15% concept win rate, 25–35% iteration win rate CRO: +20% CVR from baseline across priority funnels by Month 6; 4–6 live A/B tests per week Systems: Creative OS live (briefs, shot lists, taxonomy, wins library); weekly dashboards and monthly SKU/offer post-mortemsWhat We're Looking For Proven DTC or e-commerce media buying background with clear evidence of profitable scale Minimum $1M/month in managed spend with documented profitability — personal ownership, not "we hit that number" Hands-on creative strategy experience — you understand hooks, angles, and what makes an offer convert Strong command of Meta Ads, GA4, and modern attribution (CAPI, blended models, post-purchase surveys) Track record of cracking new offers without existing in-house content Experience recruiting and managing creative/editorial teams Comfortable in a high-autonomy environment where you're expected to lead, not be led AI-literate — you actively use AI tools in your workflow, not just aware they existWhy This Role Internal AI tools built specifically to eliminate creative production bottlenecks — already deployed and available to you on Day 1 Full-stack developer support for rapid funnel implementation Real budget, real autonomy, real ownership of outcomes Fast-moving team with minimal bureaucracy and a bias toward action Direct line to leadership — decisions happen fast here