Director of Sales Marketing

As Head of Marketing, you will own the strategy and execution that turns AFC into a recognized logistics leader, fueling real pipeline, bigger wins, and measurable revenue growth across trucking, brokerage, and leasing. This is not a “likes and clicks” role. It’s a builder seat for a commercially minded marketer who loves partnering with sales, creating a repeatable demand engine in HubSpot, and launching content that earns attention in the market. If you want a role where your work directly shows up in the pipeline report and on the scoreboard, this is it.MissionLead Marketing and build AFC’s go-to-market engine to drive pipeline, strengthen brand, and increase revenue across trucking, brokerage, and leasing.What You’ll OwnSales SupportEquip sales with tools, messaging, and materials to close more dealsBuild core enablement assets (pitch decks, one-pagers, case studies, email sequences)Pipeline GrowthGenerate qualified leads and sales-ready opportunities (not vanity metrics)Build campaigns that convert; measure, learn, and improve continuouslySocial and ContentBuild authority for AFC on LinkedIn and key industry channelsCreate content that supports sales conversations and positions AFC as a trusted logistics partnerRevOps Alignment (HubSpot)Align marketing with sales using CRM workflows in HubSpotOwn lead lifecycle definitions, attribution, funnel reporting, and handoff SLAsBrandEstablish AFC as a leader in logistics through consistent positioning, messaging, and market presenceWhat Success Looks LikeMore qualified pipelineHigher win rates and larger deal sizesStrong brand presence in the marketBetter alignment between marketing and sales (process, reporting, execution)Ideal Candidate3-5 years in B2B marketing (logistics, SaaS, and/or services)Strong commercial mindset (revenue-first, not clicks-first)Experience partnering closely with sales teamsBuilder who can create systems from scratch (process, content engine, reporting, GTM rhythm)Base Salary depending on Experience