Social Media Growth Specialist

About Birches HealthOnline gambling has rapidly reshaped behavior in the U.S. with over 175 million Americans now participating. Rates of gambling disorder are rising just as quickly. Yet access to specialized, evidence-based care remains limited.Birches Health is building the category-defining provider for behavioral addiction treatment, starting with gambling. We deliver virtual, insurance-covered care from specialized clinicians, helping patients regain control while improving outcomes for payors and employers.Our mission is clear: become the default place people turn to when gambling becomes a problem.We’re backed by leading healthcare and consumer investors including General Catalyst, Will Ventures, Haystack, and Operator Partners. We closed our Series A late 2025.About the RoleFirst and foremost this is a growth role, we’re not just looking for someone to “post content”.Reporting directly to the CMO, you will own and scale Birches Health’s organic social presence from the ground up, turning Organic Social into a meaningful client acquisition and brand channel.We are looking for someone who has already grown an audience from zero to something real and is excited to do it again in a fast moving and rapidly growing startup.What You’ll Be Responsible for:Building and scaling our consumer facing social presenceOwn Instagram, YouTube, TikTok, and Facebook channelsGrow from early traction to meaningful audience scaleCreating content that performs and resonates with people dealing with a real problemDevelop short-form video and static content that drive engagementWrite hooks that stop the scroll in the first 1–3 secondsBalance authority (clinical credibility) with relatabilityRunning a high-velocity experimentation engineShip content multiple times dailyTest formats, hooks, creators, and narrativesUse watch time, comments, saves, and shares as primary signalsTurn social into a growth channelPartner with paid social team to identify winning creatives for amplificationSupport creator/UGC and influencer collaborationsBuild a stable of creators to help develop content at scale on a budget Shape the voice of the categoryHelp define how “a gambling problem” is talked about publiclyBuild a strong and consistent presence in the gambling recovery communityWhat “Great” Looks Like:You’ve grown a social account (or multiple) to:50K+ followers orMillions of views across videos orDemonstrable business impact (traffic, leads, revenue)You understand:What makes content go viral (and why most doesn’t)How to translate trends into brand-relevant contentThe difference between vanity engagement and real growthYou move fast:You test ideas quickly and learn from the dataYou care about outcomes:You move quickly, but know when to slow down and get it right. This is a sensitive category.Who You AreUp to 5 years experience in social media growth, content creation, or creator-led marketingProven track record of growing a social following for a brand or yourselfStrong instincts for short-form videoComfortable being hands-on with filming, editing, writing, posting, commenting, engagingData-drivenFamiliar with AI tools for content creation (but not reliant on them)Excited by early-stage startup environments and comfortable with ambiguityBonus if:Strong curiosity about sports betting or gambling behaviors and what drives themExperience in healthcare, mental health, or sensitive categoriesExperience working with creators or building UGC pipelines at scale on a budgetBackground in performance marketing or paid socialWhat you’ll getReal ownership & creative freedom: you’ll have space to figure out what works and actually build something from the ground up.Speed: if you have an idea, you can test it today.Direct access: you’ll work closely with the CMO and leadership team. No layers or waiting around for decisions.A chance to build something meaningful: this work matters, and the content you create can genuinely help people recognize a problem and do something about it.Early-stage upside: you’ll be joining while things are still being built, which means more influence and more opportunity as we grow. Benefits include: medical, dental, vision insurance, plus stock options.Salary range: $70-100k depending on experienceHow to ApplyEmail hello@bircheshealth.com with:Links to accounts you’ve grown (required)3-5 examples of content you’ve created(Optional but recommended) 2-3 ideas for Birches content you’d test first