Senior Analyst Web Analytics

Column Technical Services is seeking a Senior Analyst, Marketing Science to join our client's Marketing & Communication (M&C) team. In this role, you'll partner closely with stakeholders across the organization to answer key business questions-analyzing data, uncovering insights, presenting findings, and guiding data‑driven decision‑making. Your work will directly support their mission by helping connect people with the care and resources they need.Job Requirements Support high‑visibility reporting workstreams, including organization‑level and executive‑level reporting that demonstrates Marketing's impact on institutional demand. Build and maintain data tables used across multiple analytics and data applications. Monitor and communicate performance across the M&C ecosystem using dashboards, data visualizations, presentations, and other reporting formats. Conduct targeted analyses to answer business questions-joining, transforming, and interpreting disparate data sources to deliver clear, actionable insights. Partner with Analytics, IT, and Marketing teams to build, optimize, and scale our Business Intelligence ecosystem. Collaborate with internal stakeholders and external agency/vendor partners, ensuring Marketing Analytics expertise is represented and applied effectively. Champion a hybrid service/self‑service analytics model, educating peers and enabling them with tools and solutions you help create. Manage analytics workspaces, data refresh processes, dataflows, and ongoing improvements to data processing efficiency-including automation where possible. Contribute to the evolution of our data taxonomy, processes, and technical infrastructure across the organization.QualificationsThree (3) or more years of experience working in a Marketing Analytics role.Experience with SQL and various downstream data applications including business intelligence tools.Working knowledge of common marketing data types, including web and mobile analytics, advertising analytics, and phone tracking.Ability to understand the context of data and apply it to inform business analysis.Strong verbal and written communication skills with the ability to synthesize sophisticated information and convey complex ideas in an accessible manner.Intrapreneurial mindset with a focus on continuous improvement in both deliverables and processes.Preferred Skills & ExperienceExperience with Microsoft PowerBI, Databricks, DBT.