Manager, Marketing Science & Measurement

Drive advanced analytics, AI-powered marketing measurement, and experimentation at scaleHelp shape how Zip measures growth impact across all marketing channelsRemote-first opportunity for US-based employees with the option to work in-person out of our Manhattan officeStart your adventure with ZipZip is seeking a Manager, Marketing Science & Measurement to build and evolve our marketing measurement, attribution, and optimization framework as we scale performance and brand efforts across channels. Embedded within the Marketing org and reporting to the VP, Marketing, this is a highly visible, high-impact role ideal for someone who thrives at the intersection of marketing strategy, data science, and growth.This leader will build the analytical foundation that drives investment decisions, enhances efficiency, and unlocks deeper insights into customer behavior through data, experimentation, and applied AI.Interesting problems you'll get to solveBuild and own Zip's end-to-end growth and marketing measurement framework across performance and brand channelsPartner with Data Science team on customer engagement model development and usageDevelop and maintain advanced attribution models, including multi-touch, incrementality-based, and econometric methodsLead experimentation design (lift tests, geo tests, holdouts) to measure true campaign impact and optimize marketing spendApply statistical and machine learning techniques (e.g., regression, tree-based models, neural networks) to uncover growth drivers and channel interactionsTranslate complex analyses into actionable insights and clear narratives for Marketing and Executive stakeholdersPartner with Marketing leadership to guide budget allocation, forecasting, and long-term growth planningOwn the setup and evolution of marketing analytics tools (e.g., GA4, mobile MMPs, third-party attribution partners)Work cross-functionally with Product, Engineering, and Data teams to ensure clean customer tracking and data qualityDefine measurement standards, data requirements, and best practices across all marketing effortsStay ahead of industry changes in privacy, AI, attribution, and experimentation—and translate these into Zip's strategyDevelop and scale a high-performing Growth Analytics team as the function expandsWhat you'll bring to the team7+ years in data science, with at least 5 years focused on growth or performance marketingDeep technical expertise in attribution modeling, marketing measurement, and econometricsHands-on experience applying AI and machine learning techniques to solve marketing or growth problemsFluency in SQL and experience working with large, complex datasets across multiple platformsDemonstrated experience owning marketing analytics technology stack (e.g., GA4, MMPs, attribution partners)Track record of influencing cross-functional partners and executive leaders with clear insights and recommendationsStrong project leadership, roadmap planning, and strategic execution skillsExcellent communication and data storytelling abilities with a bias for action[Preferred] Experience in high-growth B2C technology, fintech, or marketplace businesses[Preferred] Experience building or leading analytics or data science teams in scaling environmentsWhat you'll get in returnZip is a place where you'll get out what you put in. The newness of our sector means we need to move at pace and embrace change, and our promise to you when you join the team is that you'll feel empowered and trusted to make big things happen quickly.We want you to feel welcome and as though you have the support to be yourself, and care for yourself at work. Because it's important to us that you make the most of the opportunities you'll get to grow your skills and your career, and be surrounded by smart, friendly people and leaders that have your back.We think these are just some of the best things about being a Zipster. We will also offer you:Flexible working cultureIncentive programsUnlimited PTOGenerous paid parental leaveLeading family support policiesCompany-sponsored 401k matchLearning and wellness subscription stipendBeautiful Union Square office with a casual dress codeIndustry-leading, employer-sponsored insurance for you and your dependents, with several 100% Zip-covered choices availableZip is committed to a straightforward and transparent pay structure. The actual base salary will be determined by various individualized factors, including job-related knowledge, skills, experience, location, internal equity, as well as other objective business considerations.The annual base Pay Range for this position is $132,000 - $160,000. This range reflects our US national compensation band (USN). Additional premium percentages may apply based on our tiered premium strategy.Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or commission awards, in addition to a full range of medical, financial, and/or other benefits.If hired, employees will be in an 'at-will position' and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation or benefit program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.Be a part of a team that reflects the diversity of our customersWe pride ourselves on being a workplace that provides equal opportunities to people of all ages, cultural backgrounds, sexual orientations, gender identities, abilities, veteran status, and everything else that makes you unique.Equally, we're committed to ensuring our recruitment processes are accessible and inclusive. Please let us know If there are any adjustments that need to be made to ensure you have a fair and equitable experience.And finally…get to know usZip Co Limited (ASX: ZIP) is a digital financial services company, offering innovative, people-centered products.Operating in two core markets - Australia and New Zealand (ANZ) and the US, Zip offers access to point-of-sale credit and digital payment services, connecting millions of customers with its global network of tens of thousands of merchants.We're proud to be a values-led business and our values - Customer First, Own it, Stronger Together and Change the Game - guide us in everything we do.I acknowledge by clicking "Submit Application", that the information provided is true and correct. I also understand that any willful dishonesty may render for refusal of this application or immediate termination of employment. By providing your information, you acknowledge that you have read our Zip Applicant and Candidate Privacy Notice and authorize Zip to process your data subject to those terms. Zip participates in the federal government's E-Verify program.Before you apply, give Zip a tryWe are a proud 2025 Circle Back initiative employer and will respond to every applicant.LI-RemoteJ-18808-Ljbffr