Account Lead (Embedded Marketing Director- Sports Attraction)

OverviewWe're building a dedicated marketing team for a major sports-based attraction. This role is a full-time position within our company, embedded day-to-day with one client and fully focused on launching and growing their business.This is not a traditional agency role. You will operate as an extension of the client's internal team, with real ownership over strategy, creative, and performance.The OpportunityYou'll play a central role in launching a new sports attraction and building the marketing engine that powers it. This includes initial launch, ongoing operations, and future expansions including touring experiences and additional installations.What You'll OwnYou are responsible for building and leading the marketing function, connecting strategy to execution, and ensuring the business hits its goals.Own the overall marketing strategy, with a clear focus on driving ticket sales and attendanceAct as the day-to-day marketing lead for the client, guiding priorities and decision-makingTranslate business goals into actionable marketing plans across channelsLead integrated campaigns across media, creative, social, partnerships, and CRMPartner closely with embedded creative/social lead to ensure strong, cohesive executionIdentify opportunities to grow the business, from new audiences to new revenue streamsManage timelines, budgets, and priorities to keep work moving and aligned to impactAnalyze performance across channels and continuously optimize toward resultsLead key moments including launch, on-sale, and major promotional pushesBuild strong relationships with client stakeholders, operators, and partnersHow This Role WorksYou are a full-time employee of our company, dedicated to a single clientYou will be highly integrated with the client's team and day-to-day operationsYou will not follow a traditional agency structure or juggle multiple accountsSuccess in this role is measured by business impact, not just outputYou are expected to lead, not wait for directionWhat We're Looking ForExperience leading marketing for a live experience, attraction, sports, or entertainment brandStrong understanding of how to drive demand and convert interest into ticket salesAbility to connect strategy, creative, and media into a single, focused planComfortable operating in a fast-moving, build-as-you-go environmentStrong communicator who can influence stakeholders and drive alignmentHighly accountable, with a bias toward action and ownershipWe offer a competitive base salary and a range of benefits and perks:Salary: $105,000 per yearHealth care plan (medical, dental, and vision)Retirement plan with employer matchLife and disability insuranceGenerous paid time off package that includes vacation, sick, "life happens" days, birthdays, summer Fridays and public holidaysPaid family leaveCold brew coffee, snacks and fresh fruitWellness resourcesSpecial access to New York City's arts and entertainment sceneJ-18808-Ljbffr