Growth Marketing Lead (Tampa Hybrid)

Job Description Salary: $80,000.00Bolt On Technology delivers innovative software solutions that boost efficiency and strengthen customer engagement for automotive repair shops. Through advanced tools for digital vehicle inspections (DVI), online reputation management, marketing automation, and workflow optimization, Bolt On enables shops to enhance transparency, streamline daily operations, and provide outstanding service. Designed to simplify shop management, their solutions support business growth while elevating the overall customer experience.The Growth Marketing Lead will own and execute growth strategies across the full marketing funnelfrom awareness and acquisition to activation and retention. This role will focus on driving scalable growth through experimentation, performance marketing, analytics, and cross-functional collaboration with product, sales, and customer success teams.How Youre Measured:Growth in qualified pipeline and customer acquisitionPerformance and ROI of digital marketing campaignsConversion rate improvements across marketing funnelsExperimentation velocity and successful growth initiativesContribution to revenue growth and customer retentionWhat Youll Do:Develop and execute a comprehensive growth marketing strategy to drive customer acquisition, activation, and retention.Plan, launch, and optimize multi-channel marketing campaigns across paid, organic, and lifecycle channels.Lead experimentation programs to test messaging, channels, and conversion optimization strategies.Analyze marketing performance data and customer behavior to identify growth opportunities.Partner with product and sales teams to improve funnel performance and lead quality.Optimize website conversion rates through A/B testing, landing page improvements, and user journey analysis.Manage and scale paid acquisition channels such as Google Ads, LinkedIn, social platforms, and other digital channels.Implement marketing automation and lifecycle marketing strategies to nurture leads and drive engagement.Track, report, and communicate key growth metrics to leadership.Identify new channels, partnerships, and growth opportunities to expand Bolt Ons market reach.What Youll Need:5+ years of experience in growth marketing, performance marketing, or demand generationStrong experience with digital acquisition channels including paid search, paid social, and SEOProven track record of driving measurable growth in B2B SaaS or technology environmentsExperience with marketing analytics tools and CRM platforms (HubSpot, Salesforce, Google Analytics, etc.)Strong analytical mindset with the ability to translate data into actionable insightsExperience running experiments such as A/B tests and funnel optimization initiativesExcellent communication and cross-functional collaboration skillsAbility to operate in a fast-paced environment and manage multiple growth initiatives simultaneouslyWhat Youll Gain:Opportunity to lead growth initiatives at an innovative SaaS companyDirect impact on customer acquisition, revenue growth, and market expansionCollaboration with product, sales, and leadership teams on strategic initiativesExposure to cutting-edge marketing technologies and data-driven growth strategiesA high-impact role shaping the future of Bolt Ons marketing engineWhat We Offer:Competitive salariesMedical, dental, and vision benefitsCompany-paid life insuranceFlexible schedulesSick leaveVolunteer time offCompany-matched 401(k)Unlimited PTOParental leave9+ paid holidaysThe job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee. Duties, responsibilities, and activities may change or new ones may be assigned at any time with or without notice. Bolt On Technology is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, genetic information, disability status, or any other protected characteristic as outlined by federal, state, or local laws.