Marketing Liaison LPN

Responsible for developing and implementing effective marketing strategies for census development. Responsible for maximizing referrals through referral source contact and communication by establishing and maintaining relationships with area partners and referral sources. Admits patients to healthcare programs and facilities by maintaining admitting guidelines; marketing programs; obtaining applicant information; screening applicants; completing admissions process; resolving patient dissatisfactions. PRINCIPAL DUTIES AND RESPONSIBILITIES Develops relationships with community groups, organizations and hospital discharge planners to promote Paramount Healthcare services. Works with referral sources to identify collaborative opportunities with the goal of growing census. Works cooperatively and efficiently with leadership, consultants, and community staff in planning, developing, implementing and evaluating all marketing activities. Creates short- and long-term marketing plans by evaluating current and future market trends and demographics influencing present and future products. Gathers and analyzes marketing information by researching trends; conducting and purchasing surveys and analyzing responses. Coordinates event marketing to impact public relations and image or to generate inquiries and develop referral sources. Assists in the development and dissemination of information, including fact sheets, news releases, newsletters, photographs, films, recordings, personal appearances, etc.,purchasing advertising space and time. Analyzes and tracks outcomes of marketing activities by producing daily, weekly and monthly marketing reports as required. Implements innovative selling ideas and methodologies. Assumes responsibility for an efficient admission process complying with community policy and State and Federal regulations. Develops and maintains a prospect and client information marketing database. Serves as a primary contact for prospects and referrals by scheduling and conducting community tours. Obtains applicant information by requesting completed applications and medical information; verifying and clarifying information; interviewing patients and family members ;explaining admission criteria Screens patients by comparing patient's condition to admission criteria; evaluating and accepting or rejecting patients; referring patients and family to other programs and institutions. Admits patients by completing admission and financial responsibility forms; coordinating and arranging physical, social, emotional, and support service requirements, including transportation. Resolves patient/family dissatisfactions by investigating concerns; recommending changes in service policies and procedures. Prepares admissions reports by collecting, analyzing, and summarizing data and trends Other duties as assigned. Nursing License High School diploma or equivalent required. Bachelor’s degree in Marketing highly preferred. Minimum of five years’ work experience in healthcare, senior programs, marketing, sales or related field required. SNF experience Strong sales and advertising techniques. Public speaking. Page 3 Must possess strong collaborative, interpersonal, organizational, multi-tasking, verbal and written communication skills, and a desire to create a high-performance, effective team that can produce consistent, demonstrated results. Must demonstrate on an ongoing basis the ability to develop and maintain good working relationships with co-workers and community leadership. Competencies needed for this position include strong interpersonal relationship skills, detail oriented, work in collaboration with others, demonstrate a high degree of integrity and personal commitment, possess strong analytical skills, be able to work independently and manage multiple deliverables at the same time. Ability to function in a matrix environment and demonstrate a passion to succeed be self- motivated, dependable, committed, and a willingness to see a project through to its conclusion. Working knowledge and proficiency with Microsoft Office is required The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 25 LBS Occasionally required to carry or lift items weighing up to 10 pounds. Occasionally required to carry or lift items weighing up to 25 pounds for short distances .Required to obtain assistance of another qualified associate when attempting to lift objects over 25 pounds. Occasionally required to stand or walk. Frequently required to sit in a stationary position. Occasionally performs activities that require stooping, bending and reaching, squatting, balancing, and trunk twisting throughout the day. Constantly able to communicate verbally and in written form. Frequently able to detect and discern both loud and soft sounds such as phone calls and customer questions. Constantly able to use hands and fingers to type, write, and file. Frequently able to use near vision for viewing computer monitor and written materials. Occasionally required to detect unusual odors that could indicate environmental issues CATEGORY III Position is Category III of Potential Exposure, which includes tasks that involve no exposure to blood, body fluids, or tissues, and Category I tasks (expected exposure to blood, body fluids, or tissues) are not a condition of employment. OSHA Blood borne Pathogen Standard 1910.1030(c)(2)(i) more specifically defines Category III Potential Exposure as: Normal work routine involves no exposure to blood, body fluids, or tissues. Persons who perform these Page 4 duties are not called upon as part of their employment to perform or assist in emergency medical care, first aid or to be potentially exposed in some other way. The noise level in the work environment is usually moderate. Work is generally performed in an indoor, well-lighted, well-ventilated, heated andairconditioned environment. BEHAVIORAL APTITUDE Possess a personal presence characterized by a sense of honesty, integrity and caring with the ability to inspire and motivate others to promote the philosophy, mission, vision, goals and values of Paramount Healthcare Consultants. Possesses a willingness to learn and apply principles and values in the discernment and decision-making process for all matters. Creates and maintains a partnership between associates, the community, and those we serve that fosters an environment honoring individual preferences, choices and traditions