Senior Demand Generation Marketer (Brooklyn)

Senior Demand Generation MarketerAbout North CloudThe public cloud is rapidly evolving, with businesses investing over $200B annually in cloud technology. As AI accelerates demand for scalable infrastructure, cloud costs are soaring, and most teams still rely on spreadsheets to manage them.At North, we're building the next-generation cloud spend management platform. We give companies real-time visibility, control, and automation over their cloud finances, so they can grow efficiently, without wasting time or money.Backed by top-tier investors and trusted by global customers like Brave, The New York Public Library, and SumUp, we're assembling a world-class team to redefine how businesses manage cloud infrastructure.About the roleWe're hiring a Senior Demand Generation Marketer to own the campaigns and events engine that fills our pipeline. You'll report to the VP of Marketing and partner closely with sales and product marketing to design programs that reach finance, FinOps, and engineering buyers, then convert that attention into qualified meetings.This role sits at the intersection of strategy and execution. You'll build the plan, run the plays, and own the numbers. Paid social and search live with the VP of Marketing and an external agency, so you won't own those channels directly, though you'll shape the campaign narratives they support and feed them audience and messaging direction.What You'll OwnCampaign Strategy and ExecutionFull-funnel ownership of email, webinars, content syndication, lifecycle nurture, and co-marketing programs, from concept through measurement. You'll set the strategy and run the plays.Events as a Pipeline EngineNorth runs exclusive, high-signal events for finance and engineering leaders. You'll own the event roadmap, partner with our events lead on logistics, build pre- and post-event campaigns, and turn attendee lists into pipeline.Partner and Co-Marketing ProgramsJoint programs with cloud, FinOps, and ecosystem partners—including joint webinars, content swaps, and field events that expand our reach into priority segments.Account-Based MarketingTarget account programs built in partnership with sales and the VP of Marketing. You'll help define target account lists, orchestrate plays across channels, and measure account engagement and influenced pipeline.Marketing-to-Sales HandoffLead routing logic, SLAs, and the feedback loop that keeps campaign quality high. You'll work directly with AEs to understand what's converting and adjust quickly.Reporting and OptimizationCampaign attribution, pipeline contribution by program, and AE-level visibility into sourced and influenced revenue—all in HubSpot. You'll build the dashboards and read them honestly.What You'll BringFive or more years in demand generation, campaign marketing, or integrated marketing roles at a B2B SaaS company, ideally selling to technical or finance buyersA track record of building and running multi-channel campaigns that produced measurable pipeline, not just MQLsHands-on experience scaling field events and exclusive dinners or roundtables as a pipeline channel, including the unglamorous parts: invite lists, follow-up sequences, sales coordinationStrong HubSpot fluency, including workflows, lists, attribution reporting, and lifecycle stages. Bonus if you've worked with Clay, Sendoso, or similar enrichment and gifting toolsComfort partnering with sales on ABM and target account programs, with a sense for what AEs actually need to work an accountA clear, direct writing style and an editorial instinct for what good copy sounds like. We lead with outcomes and avoid promotional fluffExperience using AI tools to move faster on research, segmentation, and content iteration—without losing the plot on brand or qualityAnalytical mindset. You can build a dashboard, read it honestly, and change course when something isn't workingComfort in a small team where you'll own the work end-to-end without a marketing ops or revenue ops function backing you upNice to HaveBackground in cloud, FinOps, DevOps, or developer-focused marketingExperience marketing to finance and FP&A audiences alongside technical buyersFamiliarity with multi-product positioning, especially platform plus AI agent dynamicsExperience at a high-growth startup, Series A through DWork SetupHybrid role based in New York City, with an office in Dumbo, Brooklyn.BenefitsUnlimited PTO16 weeks of paid parental leave (birthing parents receive an additional 4 weeks at 50% pay)Two company-wide breaks per year: one around Labor Day and one at the end of the yearAetna Medical PPO plan with the majority of the premium covered by NorthDental and vision insuranceFlexible spending account (FSA) for health expenses and commuter benefits30-day sabbatical every 4 yearsCompensationBase Salary Range: $130,000 - $170,000 USD per year (Brooklyn HQ)Equity Included