General MKTG III - AMZ17257.8

Employer: Amazon Web Services, Inc.Position: General MKTG IIILocation: Seattle, WAJob Number: AMZ17257.8Multiple Positions Available:• Drive consistent, large-scale, localized, and integrated marketing campaigns worldwide to engage AWS customers. • Bring specialized expertise in shaping global campaign strategies aligned with AWS Marketing's top priorities, developing content and assets tailored for worldwide deployment, and driving measurable outcomes, including awareness, event registrations, lead generation, and Sales Qualified Lead (SQL) pipeline growth. • Manage the lifecycle of complex marketing initiatives, including projects where the problem, opportunity, or marketing objective is not clearly defined. Aggregate and analyze inputs from multiple sources to define global marketing strategy, objectives, and measurement requirements. • Collaborate with cross-functional teams, including product marketing, localization, brand, customer experience, customer references, and global social media teams to ensure the comprehensive deliverables. • Anticipate risks, develop contingency plans, and resolve blockers to maintain campaign delivery timelines. Ensure compliance with business rules, legal, financial, regulatory, and organizational requirements. Adapt campaign strategies to account for regional and cultural differences, data quality issues, and resource limitations. • Optimize the customer journey for migration and modernization by designing, developing, and implementing experiment strategies, including A/B testing across channels such as website, email, and paid search. • Evaluate campaign and testing performance using qualitative and quantitative data from Adobe Analytics, Tableau, Salesforce, and internal BI tools. Analyze key metrics such as Marketing Accepted Leads (MALs), call-to-action (CTA) clicks, and landing page engagement to generate insights that inform strategy and execution. • Collaborate with engineering and data science teams to manage and implement tools such as Adobe Target and Marketo, ensuring accurate setup, timely campaign launch, and smooth operations.(40 hours / week, 8:00am-5:00pm, Salary Range $130724 - $160000)Amazon.com is an Equal Opportunity – Affirmative Action Employer – Minority / Female / Disability / Veteran / Gender Identity / Sexual OrientationA Master's degree or foreign equivalent in Marketing, Business Administration, or related discipline and 2 years of experience in functional marketing. In the alternative, employer will accept a Bachelor's degree or foreign equivalent in Marketing, Business Administration or related discipline and 5 progressively responsible post-baccalaureate years of experience in functional marketing. Experience must include: • 2 years of progressive experience in campaign and testing management, marketing strategy, or related role. • 2 years of experience in utilizing Excel to manipulate large data sets. • 2 years of experience in using Google analytics, Adobe Analytics, Tableau or similar data visualization tool to build dashboards. • 2 years of experience in utilizing digital content management platforms (Adobe Experience Management, WordPress, or Figma), and automation tools (Marketo, HubSpot, or Mailchimp) to manage tests and campaigns at scale • Any amount of experience collaborating with cross-functional teams across multiple-geographies.The pay range for this position in Seattle, WA is $130724 - $160000 (yr); however, base pay offered may vary depending on job-related knowledge, skills, and experience A sign-on bonus and restricted stock units may be provided as part of the compensation package, in addition to a full range of medical, financial, and/or other benefits, dependent on the position offered. This information is provided by Seattle, WA Equal Pay Act. Base pay information is based on market location. Applicants should apply via Amazon's internal or external careers site.All applicants must meet all the above listed requirements.Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.