Alliance GTM Lead, Adobe - Content Supply Chain

Alliance Solution Lead, Adobe–Content Supply ChainThe Opportunity:VML Enterprise Solutions is building differentiated joint go-to-market offerings at the intersection of WPP Open and Adobe's Digital Experience toolset. We are looking for an experienced solution leader to own the development and go-to-market strategy for Content Supply Chain (CSC) solutions—starting with a US market focus and expanding globally over time.Role SummaryOwn the development and go-to-market strategy for joint WPP Open/Adobe Content Supply Chain solutions. Guide integration for VML Customer Zero, build packaged offerings, and enable co-sell motions with Adobe field teams.Core ResponsibilitiesSolution Development (35%)Define and build joint solution offerings combining WPP Open and Adobe DX (AEM, Workfront, GenStudio, Firefly).Develop solution architecture patterns for Content Supply Chain implementations.Create packaged offerings with clear scope, pricing frameworks, and delivery approaches.Collaborate with WPP Open product teams on integration requirements and roadmap.Document solution specifications and technical requirements.Client Advisory & Customer Zero (25%)Guide VML's Customer Zero implementation as reference for CSC solutions.Advise client teams on solution design and implementation approach.Participate in executive briefings and solution workshops with key prospects.Develop referenceable case studies and proof points from implementations.Provide technical guidance on complex integration scenarios.Co-Sell & Market Enablement (40%)Enable VML sales teams on CSC solution positioning and qualification.Advice on co-sell motions with Adobe field teams.Coordinate with Adobe alliance team on joint GTM planning.Develop sales tools, battle cards, and discovery guides.Contribute to marketing content, thought leadership, and event presentations.Represent VML at Adobe events and industry conferences.Technology & AI ExpectationsDeep fluency in partner AI/ML offerings (e.g., GenAI, automation, intelligent document processing). Lead development of AI-augmented solution offerings. Use company-approved AI tools to accelerate solution development, market analysis, and GTM content creation.Team Leadership & ManagementAccountable for cross-functional outcomes on GTM and solution development. Guide solution engineers and cross-functional teams on solution positioning and GTM execution. Influence internal investment decisions through business cases and market analysis. Build cross-functional alignment on alliance solution strategy. Provide matrixed leadership, directing solution engineers and guiding cross-functional teams without direct authority.Success MetricsSolution offerings defined and market-ready.Customer Zero implementation completed and referenceable.Pipeline influenced through CSC positioning (target in X million).Sales enablement delivered (teams trained, materials created).Adobe co-sell engagement on CSC opportunities.QualificationsRequired:12–15+ years of experience in enterprise technology, with deep expertise in content management, DAM, or marketing operations.Strong understanding of content supply chain challenges and enterprise content workflows.Experience with Adobe Experience Cloud (AEM, Workfront, or related solutions).Track record of building and taking solutions to market.Ability to translate technical capabilities into business value propositions.Strong executive presence and ability to lead client workshops.Background in professional services, consulting, or enterprise software.Preferred:Experience with WPP Open or similar enterprise content platforms.Prior Adobe partner ecosystem experience.Familiarity with Adobe GenStudio, Firefly, or AI-powered content tools.Experience building joint GTM offerings with technology partners.Background in agency or holding company environments.Bachelor's degree; MBA or technical degree a plus.Role PositioningThis is a solution leadership role—not a quota-carrying sales role, delivery lead, or back-office alliance manager. You will be client-facing and partner-facing, shaping how VML differentiates through WPP Open + Adobe capabilities. Success requires deep solution expertise, GTM acumen, and the ability to influence both internal teams and external partners.SalarySalary range: $100,000—$230,000 USD. Competitive benefits package.Equal Opportunity EmployerWPP (VML) is an equal-opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.J-18808-Ljbffr