Brand Operations Coordinator

* $50,000 - $60,000 base salary range + annual bonus potential!* 100% remote in the United States, however, due to state-specific regulatory requirements, Potbelly does not currently support remote work from the following states: Alaska, California, and Hawaii. To be considered for this position, you must be able to perform the role from a state not listed above at the time of hire and for the duration of employment.Do you hunger for more? Potbelly Sandwich Shop is looking for friendly and outgoing people who enjoy working in a fast-paced, friendly environment. We are where good vibes and great careers are a way of life! What started as a small antique store in 1977 has become a nationally recognized neighborhood sandwich shop with over 400 locations across the United States. But toasty sandwiches are only as good as the people behind them. And yeah, we've got the best. Ready to join our growing Potbelly Nation?What's In It For You:Competitive pay with performance-based annual raises!Medical, Dental & Vision InsuranceDomestic Partnership BenefitsPaid Parental LeaveFSA and HSA with Employer ContributionCommuter Benefit ProgramRetirement Savings 401(k) WITH company matchEmployee Assistance ProgramPaid Time OffDiscount ProgramFlexible Work ScheduleCareer growth opportunitiesIf hired, you must meet and maintain all eligibility requirements to qualifyJob Title: Brand Operations CoordinatorDepartment/Function: MarketingLocation: Support CenterReports to (Title): Senior Director, Brand MarketingJob Level Individual ContributorJob Band AssociateFull-Time: ExemptTravel Requirements: RarelyGENERAL DESCRIPTIONThe Brand Operations Coordinator is responsible for overseeing the end-to-end workflow that ensures Potbelly's brand calendar initiatives and creative deliverables move from intake to launch with clarity, speed, and accuracy. This individual contributor role owns the tools, trackers, and process discipline that drive predictable execution across all creative channels - paid, owned, earned, and in-shop/printed materials - while providing transparency to stakeholders.The Brand Operations Coordinator will report to the Senior Director, Brand Marketing and partner closely within the Brand team and with cross-functional colleagues to serve as the central hub for creative request intake, prioritization, scheduling, internal/external resource assignment, milestone tracking, approvals routing, trafficking readiness, and launch coordination. This role will maintain key calendar and reporting documents and support processes for aligning stakeholders on promotions and key initiatives. The position will also manage complex matrices for our print vendor to ensure all work is planned effectively, executed on time, and delivered with operational excellence.FOCUSBrand Calendar & PlanningPartner with Brand team to maintain a forward-looking marketing calendar (6+ months)Identify gaps, conflicts, and dependencies across initiativesTranslate calendar priorities into timelines, workbacks, and resource plansSupport planning sessions and readiness checkpointsCreative Operations & ExecutionOwn the "single front door" intake process for all creative requestsManage creative development tracker including prioritization, scheduling, and resourcingCoordinate milestones, approvals, and handoffs across teams and vendorsEnsure deliverables are complete, accurate, and ready for production/traffickingProject Management & WorkflowLead project cadence including kickoffs, status meetings, and follow-upsTrack risks, dependencies, and timelines across multiple initiativesMaintain organization and visibility across all active workstreamsOversee complex print and in-shop execution matricesReporting & OptimizationMaintain reporting for campaign pipeline, timelines, and operational healthTrack KPIs such as on-time delivery, cycle time, and revision roundsSupport post-campaign retrospectives and process improvementsIdentify workflow inefficiencies and implement scalable solutionsVendor & Stakeholder ManagementCoordinate with internal teams and external vendors/agenciesManage file handoffs, timelines, and deliverable expectationsSupport vendor scope alignment and execution qualityMaintain creative library and asset trackingESSENTIAL PHYSICAL FUNCTIONSAbility to work extended hours as neededAbility to sit, stand, and work at a computer for extended periodsMust be able to communicate heavily through text, telephone, e-mail, instant messaging, video conferencing, and in-person communicationsEXPERIENCE, EDUCATION AND BEHAVIORSBachelor's degree in Marketing, Business, Communications, or related field preferred2-5+ years of experience in marketing operations, creative operations, project management, or agency traffic rolesExperience managing cross-functional workflows and coordinating multiple stakeholdersStrong organizational skills and attention to detailAbility to manage multiple projects in a fast-paced environmentExcellent communication and stakeholder management skillsProficiency in project management tools (Smartsheet, Asana, Jira, etc.)Experience in QSR, retail, hospitality, or consumer brands preferredApplication Deadline: We accept applications for this position until 8/31/2026. We encourage all individuals to submit their applications.Potbelly actively creates and promotes an environment that is inclusive of all people and their unique abilities, strengths, and differences. We respect and embrace diversity in each other, our customers, suppliers, and all others with whom we interact as an essential component in the way we do business. Diversity only strengthens our Potbelly vibe, who we are, and how we work.We're an equal opportunity employer. Each applicant will be considered for employment without regard to race, color, religion, disability, sex, sexual orientation, gender identity, national origin, veteran status, or any other basis protected by applicable federal, state or local law.