Food Service Field Sales Representative

At Lakeside Foods and our family of companies, we're committed to providing wholesome foods to enrich people's lives through food. We are a culture that pursues our vision of growth and innovation with passion, confidence, and commitment. We are strongest together - valuing collaborative contribution, transparency and new ideas to enable change and growth. We are committed to an inclusive and respectful environment that promotes a healthy work-life balance, and there's a seat at the table for you.Lakeside Foods is seeking a Food Service Field Sales Representative - Value Added Products to drive growth across existing and new accounts while managing broker relationships within an assigned region. This role supports the expansion of the Value Added portfolio across Lakeside and Riverside brands by delivering profitable growth, strengthening customer partnerships, and executing strategic sales initiatives.What You'll GetCompetitive compensation based on experienceAffordable, market‐leading medical, dental, and vision insurance401(k) retirement plan with company matchPaid vacation and personal timePaid professional development opportunitiesAutonomy within a collaborative, high‐performance sales teamLong‐term growth opportunities with a stable, family‐owned companyWhat You'll DoDevelop and grow foodservice sales within assigned regional markets across Lakeside and Riverside value-added product portfoliosManage and expand relationships with:Broadline distributorsRegional distributorsFoodservice operatorsBroker partnersRegional and emerging chain accountsDrive distribution gains and operator penetration within key foodservice channels including:Independent restaurantsRegional chainsNon-commercialHealthcareEducationHospitalityDeliver annual volume, revenue, and profit objectives while maintaining accurate quarterly forecastingCollaborate with broker partners to execute strategic sales initiatives, operator engagement, and distributor growth plansConduct operator sales calls, distributor meetings, product trainings, food shows, and culinary demonstrationsIdentify and develop opportunities for menu applications, LTOs, and value-added product solutionsLead category growth initiatives and provide market intelligence related to competitive activity, pricing, trends, and customer needsExecute customer agreements and promotional programs while balancing profitability and strategic growth objectivesConduct Quarterly Business Reviews (QBRs) with key distributor, broker, and customer partnersPartner cross-functionally with Sales Operations, Customer Service, Supply Chain, Marketing, and Culinary teams to support customer initiativesAssist with pricing, deductions, credits, customer issue resolution, and account management activitiesMaintain CRM reporting, pipeline management, and sales activity trackingRepresent Lakeside Foods professionally at industry events, customer meetings, and foodservice trade showsWhat You'll BringEducation & ExperienceBachelor's degree preferred5-10 years of foodservice sales experience preferredStrong background in foodservice distribution, broker management, culinary related sales, and operator focused salesExperience calling on or working with distributors such as:SyscoUS FoodsPerformance Food GroupBen E. KeithShamrock Foods* Proven success growing regional territories and developing strategic customer relationships* Experience selling value-added, frozen, refrigerated, appetizer, or prepared food categories preferredSkills & AbilitiesStrong understanding of the foodservice sales process and distributor network dynamicsDemonstrated ability to execute regional Annual Operating Plans (AOPs)Ability to build relationships across distributor, broker, and operator communitiesStrong negotiation, communication, presentation, and relationship-building skillsExperience managing multiple product categories and customer prioritiesStrong forecasting, analytical, and business planning capabilitiesProficiency with CRM systems, Microsoft Office Suite, and reporting tools such as Power BISelf-motivated with strong organizational and territory management skillsAbility to travel regularly throughout assigned territoryWhy Lakeside FoodsFounded in 1887, Lakeside Foods is a family‐owned company with a long tradition of quality, integrity, and customer partnership. We invest in our people and provide opportunities to grow while making a meaningful impact across our brands and customers.Lakeside Foods and our family of companies welcomes people of all backgrounds and the varied ideas they bring to the workplace. Being an equal opportunity and affirmative action employer is part of our heritage and culture. We recruit, hire and promote employees based on qualifications and merit, without regard to race, religion, age, gender, disability, marital or veteran status. Lakeside Foods participates in E-Verify.Equal Opportunity Employer, including Veterans and Individuals with DisabilitiesNearest Major Market: Green BayNearest Secondary Market: Appleton