Media and Public Relations Strategist

Are you a strategic leader with a passion for storytelling, community impact, and brand-building? Do you enjoy bringing meaningful initiatives to life while elevating how they’re experienced and shared?At Gradient Financial Group, you’ll play a key role in elevating how our brand, initiatives, and partners are positioned and experienced across media and public channels. In this role, you won’t just manage a program, you’ll drive its voice, visibility, and perception, helping translate meaningful initiatives into compelling stories that strengthen brand reputation and audience engagement. You’ll also lead and grow Gradient Gives Back (GGB), our signature philanthropic program that connects Financial Services Professionals with the communities they serve.About UsGradient Financial Group is a growing financial services organization with twelve specialized entities, including Luson Media, a full-service branding, marketing, and PR firm focused on helping financial services professionals scale through strategy, creativity, and performance-driven marketing.What You’ll DoLead media and public relations strategy to elevate brand visibility across earned, owned, and shared channelsDevelop and execute communication plans that position key initiatives, leaders, and partners in a compelling and newsworthy wayServe as a primary voice for brand storytelling, ensuring consistency across media, content, and public-facing communicationsIdentify and secure media opportunities, including TV segments, interviews, features, and speaking engagementsPartner with internal marketing, PR, and content teams to amplify campaigns and initiatives across digital, social, and broadcast channelsShape messaging frameworks that align brand positioning with business goals and audience engagementOversee the creation of press materials, including press releases, media pitches, talking points, and executive communicationsGuide Financial Services Professionals in leveraging media opportunities and enhancing their public presenceEnsure all communications align with brand standards, compliance requirements, and industry regulationsServe as the primary point of contact and subject matter expert for all things Gradient Gives Back (GGB), both internally and externallyPlan and execute GGB “reveal” events, ensuring they are not only well-run but also memorable, story-driven, and brand-alignedWhat You BringExperience in public relations, media strategy, communications, or brand marketingProven ability to develop and place stories across media channels (broadcast, digital, print, social)Strong storytelling and writing skills, with experience crafting messaging for diverse audiencesConfidence working with senior leadership and preparing individuals for media and public appearancesExperience collaborating across marketing, PR, content, and digital teamsStrong understanding of brand positioning, audience engagement, and reputation managementAbility to manage multiple initiatives while maintaining strategic focusOur BenefitsCompetitive compensation and comprehensive benefits4 weeks of accrued PTO, plus 9 paid holidaysMedical, dental, vision, life insurance, and 401(k)8 hours of paid volunteer time off (VTO)Ability to work in-office four days per week with one remote workdayOngoing professional development and trainingA collaborative team that values expertise, initiative, and growthWhy You’ll Love Working HereAt Gradient, we set high expectations, but we back them with support, collaboration, and opportunities to grow. If you’re positive, driven, and enjoy working alongside motivated teammates, you’ll feel right at home. Check out more amazing opportunities here: https://www.careers.gradientfinancialgroup.com/