Director Integrated Brand Marketing (CPG)

Job DescriptionDirector, Integrated Brand MarketingEmployment Type: FreelanceLocation: Remote – East or West Coast based preferredWe are seeking a Director, Integrated Brand Marketing to lead the end-to-end execution of a fully integrated marketing campaign, from initial kickoff through post-launch analysis. This freelance opportunity is ideal for a seasoned marketing leader who thrives in fast-paced environments, brings order to complex initiatives, and can drive cross-functional alignment across multiple channels and stakeholders.In this role, you will partner closely with brand leadership and cross-functional teams to oversee campaign operations spanning creative, production, paid media, retail media, influencer, organic social, and lifecycle/CRM. You will be responsible for ensuring that timelines are tightly managed, dependencies are clearly tracked, and execution remains coordinated from planning through final delivery.Key ResponsibilitiesLead integrated campaign coordination across major workstreams, ensuring teams remain aligned, informed, and on schedule. Develop and manage a master campaign plan with clear milestones, owners, deliverables, and interdependencies. Create launch run-of-show documentation, including asset deadlines, approvals, sequencing, and live go-to-market coordination. Translate strategic campaign objectives into executable phases across pre-launch, launch, sustainment, and wrap-up. Support retail and trade marketing activation planning to align broader campaign execution with partner and channel requirements. Build and maintain essential operational documents, including project briefs, kickoff decks, RACIs, status trackers, meeting notes, and approval logs. Facilitate weekly cross-functional meetings with internal teams, agencies, and external vendors to maintain momentum and accountability. Proactively identify risks, resolve bottlenecks, and escalate issues as needed to keep the campaign moving forward. Qualifications8+ years of experience in integrated marketing, campaign management, brand operations, account leadership, or a related discipline. Strong consumer brand or CPG experience with a clear understanding of how creative, media, retail, and trade teams work together. Proven ability to manage multi-channel campaigns across creative, paid media, influencer, organic social, retail media, and CRM. Experience incorporating retail media strategy into larger campaign planning and execution. Outstanding project management capabilities, including timeline creation, launch planning, stakeholder coordination, and workflow management. Highly organized and detail-oriented, with the ability to remain calm and effective under tight timelines. Strong communication skills, both written and verbal, with the ability to simplify complexity and keep teams aligned. Comfortable operating in a senior-level freelance capacity with minimal ramp-up time.