Digital Marketing Manager

Digital Marketing ManagerThe Digital Marketing Manager at Big Sky Resort serves as the owner of the resort's digital guest experience — from discovery through booking and on-mountain engagement. This role is responsible for the strategy, performance, and day-to-day execution of all resort digital platforms, ensuring a seamless, brand-consistent experience across the website, mobile app, ecommerce stores, snow and conditions reporting, and on-resort digital signage.As a critical bridge between the resort marketing department and corporate web development team, this role ensures that digital touchpoints drive conversion, positive user experiences, and accurate reflections of the Big Sky brand at every interaction.ResponsibilitiesResort WebsiteOwn the editorial calendar and content updates for bigskyresort.com across all seasonsManage CMS platform and coordinate with developers as needed on new feature builds, landing pages, and seasonal campaign deploymentsOversee SEO and AEO strategy including monitoring, content optimization, technical audits, and goal settingMonitor site performance via Google Analytics / GA4 and conversion tracking; translate data into actionable improvementsEnsure ADA/accessibility compliance in all web contentEcommerce Booking EnginesServe as the primary marketing owner for online product store and lodging booking engine contentBuild and manage all product and property content including structure, image selection, and copyMonitor store performance including conversion rate, average order value, and revenue by product categoryResort Mobile AppAct as product owner and marketing liaison for the Big Sky Resort mobile appLead in-app messaging, push notification strategy, and cross-channel promotionAnalyze user behavior and engagement data to inform product roadmap prioritiesSnow Reporting & Conditions PlatformOwn the resort's conditions reporting software, including content, automation of daily conditions updates, workflow, and distribution integrations to channelsDigital SignageOversee content strategy and scheduling for on-mountain and base area digital signageCoordinate with operations, marketing, and product teams to ensure signage reflects current promotions, lift and terrain status, and event messagingManage relationships with digital signage platform vendor and ensure uptime and content accuracyKey Responsibilities & AccountabilitiesDevelop and execute an integrated digital marketing plan aligned with seasonal business priorities and annual revenue targetsOwn digital KPIs across all platforms: sessions, conversion rate, bookings, and app engagementCollaborate cross-functionally with resort marketing, corporate web development, revenue management and IT teamsStay current on emerging digital marketing trends, platform capabilities, and competitive landscape within mountain resort industryQualificationsThree or more years of experience in digital marketing with direct ownership of website, e-commerce, or app platformsExperience managing CMS platforms (Sanity preferred), booking engines, or ecommerce platformsStrong analytical skills with proficiency in Google Analytics (GA4) and reporting dashboardsExperience working with external vendors, agencies, and technology partnersWorking knowledge of SEO and AEO toolsExcellent project management skills with ability to manage multiple concurrent platform initiativesClear written and verbal communication; ability to translate technical requirements into business needs and vice versaBe a part of our full-time year round team and enjoy these great benefits!Full Health Plan with Company HSA Match401(k) plan with performance-based company matchFlexible Paid Time OffCell Phone Service AllowanceFree Ski Pass for you, your spouse and dependentsFREE Golf Pass for you, your spouse and dependentsFree Bike Haul/Scenic Lift Pass for you, your spouse and dependentsFREE Basecamp activities including zip line courses and discounted passes for spouse and dependentsSteep Lodging discounts for accommodation for friends and family (blackout dates apply)25% off Food discount at all outlets with charging privileges20%-30% off Retail discount at all outlets with charging privileges, gear and sponsor discountsEligibility for affordable employee housing, a short walk or free bus ride away from work