Marketing Manager

About Harell Data - Cloud Infrastructure for Scientific Discovery Harell Data is building the intelligent infrastructure for the next era of scientific discovery. While AI has revolutionized digital industries, progress in the physical sciences-from drug discovery to material science-is currently bottlenecked because the most valuable training data remains isolated, unorganized, and difficult to access. We are solving this by providing an end-to-end ecosystem that enables the secure sharing of proprietary datasets alongside the high-performance compute and orchestration layer required to train large-scale models. By bringing compute to the data within a single, integrated environment, we are creating the foundational stack that transforms raw scientific data into the next generation of domain-specific foundation models. We’re looking for a experienced Marketing Manager to own our demand generation and lifecycle marketing programs. You’ll sit at the intersection of product, sales, and customer success — translating cloud infrastructure capabilities into compelling marketing materials and campaigns that drive pipeline and revenue. You’ll be the go-to owner of our Salesforce Marketing Cloud instance, ensuring every lead, nurture track, and campaign is instrumented, optimized. We are launching in one highly specialized vertical; so target companies have been identified and started on the process of contact identification. (Low volume, high touch) This is a ground zero hire and the opportunity to define and grow the marketing department of a new business segment in the AI space. What you'll doMarketing Cloud OwnershipImplement and optimize Sales Marketing Cloud — manage lead routing rules, campaign attribution, account hierarchies, and pipeline reportingBuild and manage automated nurture journeys, drip sequences, and behavioral triggers in Salesforce Marketing Cloud (including Email Studio, Journey Builder, and Automation Studio)Maintain data hygiene across contact and account records; enforce segmentation and list management best practicesCreate dashboards and reports surfacing campaign performance, funnel metrics, and revenue attribution for leadershipCross-Functional PartnershipWork closely with Sales to align on conference planning, outbound sequences, personas, and follow-up messagingPartner with Product to coordinate go-to-market launches for new compute offerings and integrationsCoordinate with RevOps to ensure lead flow, attribution models, and Salesforce workflows are accurate and scalableContent & MessagingCollaborate with product and engineering to translate technical differentiation (GPU specs, interconnect performance) into buyer-facing narrativesDevelop case studies, solution briefs, and email copy tailored to technical and audiencesMarketing campaigns to include, product demo’s, and conference sponsorships with collateral and follow-up sequencesCampaign & Demand GenerationPlan and execute multi-channel campaigns (email, paid, events, content syndication) targeting ML engineers, AI researchers, and enterprise procurement teamsDevelop messaging and positioning for platform features, pricing tiers, and partner integrationsOwn top-of-funnel lead generation goals and MQL-to-SQL conversion targetsQualificationsRequired4+ years of B2B marketing experience, with at least 2 years in a demand generation or marketing operations role3+ years of experience marketing with infrastructure, cloud, or developer-focused products (AI/ML, HPC, cloud compute, data platforms)Hands-on proficiency creating with Salesforce Marketing Cloud — Journey Builder, Email Studio, Automation Studio, audience segmentation and reporting.Familiarity with the AI/ML ecosystem — understanding of model training workflows, GPU clusters, or MLOps tooling is a strong plusExcellent written communication skills with experience writing for technical audiences.Comfortably working in a fast-paced, early-stage environment with significant autonomyPreferredExperience in the biotech or life sciences research industry (not healthcare or medical devices)What Success Looks LikeMarketing Cloud is fully instrumented with clean data, reliable attribution, and automated lifecycle programs running end-to-endCore campaign templates, nurture tracks, and audience segments are built out and documentedDependent on how quickly we scale the your department will develop to have direct reports as needed. Extending into a new vertical by year end and building out the marketing team to accommodate the new targets and growth.