Product Marketing Manager - Data/Integrations

Iterable is the leading AI-powered customer engagement platform that helps leading brands like Redfin, SeatGeek, Priceline, Calm, and Box create dynamic, individualized experiences at scale. Our platform empowers organizations to activate customer data, design seamless cross-channel interactions, and optimize engagement—all with enterprise-grade security and compliance. Today, nearly 1,200 brands across 50+ countries rely on Iterable to drive growth, deepen customer relationships, and deliver joyful customer experiences.Our success is powered by extraordinary people who bring our core values—Trust, Growth Mindset, Balance, and Humility—to life. We foster a culture of innovation, collaboration, and inclusion, where ideas are valued and individuals are empowered to do their best work. That’s why we’ve been recognized as one of Inc’s Best Workplaces and Fastest Growing Companies, and were recognized on Forbes’ list of America’s Best Startup Employers in 2022. Notably, Iterable has also been listed on Wealthfront’s Career Launching Companies List and has held a top 10 ranking on the Top 25 Companies Where Women Want to Work.With a global presence—including offices in San Francisco, New York, Denver, London, and Lisbon, plus remote employees worldwide—we are committed to building a diverse and inclusive workplace. We welcome candidates from all backgrounds and encourage you to apply. Learn more about our story and mission on our Culture and About Us pages. Let’s shape the future of customer engagement together!The RoleAs a Product Marketing Manager at Iterable, you will be the connective tissue between market opportunity, product innovation, and go-to-market strategy. You'll own specific product areas within our platform (Enterprise/Ecosystem: APIs/SDKs, Integrations, Governance, Data Infrastructure), translating customer needs into strategy and strategy into action. This role combines deep technical product knowledge with sharp business acumen to drive adoption, expansion, and competitive advantage.Key ResponsibilitiesContent & MessagingCraft strategic, audience-first messaging and positioning for your product portfolioDevelop compelling narratives that cut through market noise, power sales conversations, and accelerate customer journeysTest and validate messaging with customers and prospects to ensure resonance, clarity, and differentiationLaunch & Go-to-MarketLead product launch planning and execution from concept to marketDefine launch tiering and coordinate cross-functional teams for maximum impactEstablish clear launch success metrics and analyze performance to inform future GTM strategiesEnable Internal TeamsDrive launch readiness by equipping sales, CS, and partner teams with the tools, training, and messaging they need to winPartner with sales engineering to develop technical narratives aligned to business outcomesSupport customer success with adoption messaging and expansion playbooksWork with the enablement team to create objection-handling frameworks and discovery questions to support prospect conversationsAdoption & Customer SuccessDrive customer engagement through lifecycle programs and in-product messagingIdentify expansion opportunities and develop targeted cross-sell/upsell campaignsPartner with customer marketing to build reference programs and case studiesRelationships & Market IntelligenceConduct customer research, market research, and competitive differentiationCollaborate with product management to influence the roadmap based on market insightsSupport analyst relations and thought leadership initiativesWhat We're Looking ForExperience & Background3-5 years in product marketing at a B2B SaaS company, preferably with technical productsExperience in positioning products to both technical users and business decision-makersStrong technical depth with the ability to learn quickly, balanced with business acumenDemonstrated success in driving pipeline generation and deal velocityPrevious work experience in consumer apps and tech, or media and publishing industries is highly valued.Skills & CompetenciesExcellent written and verbal communication skills with the ability to distill complex technical conceptsExperience with customer research methodologies and market analysisStrong project management skills and ability to coordinate cross-functional initiativesKnowledge of marketing technology landscape and customer data platforms preferredPersonal AttributesCustomer-centric mindset with passion for solving real business problemsData-driven approach to decision making and campaign optimizationCollaborative team player comfortable working with engineering, product, sales, and marketingSelf-starter who thrives in a fast-paced, high-growth environmentSuccess MetricsProduct adoption rates and feature utilizationPipeline generation and influence on new businessWin rates in competitive dealsCustomer expansion and cross-sell successSales enablement effectiveness (rep ramp time, message consistency)Perks & Benefits:Paid parental leaveCompetitive salaries, meaningful equity, & 401(k) planMedical, dental, vision, & life insuranceBalance Days (additional paid holidays)Fertility & Adoption AssistancePaid SabbaticalFlexible PTOMonthly Employee Wellness allowance Monthly Professional Development allowance Pre-tax commuter benefitsComplete laptop workstationThe US base salary range for this position at the start of employment is $112,000 - $175,000. Within this range, individual pay is determined by specific US work location, as well as additional factors, including job-related skills, experience, relevant education or training, and internal equity considerations.Please note that the range listed above reflects only base salary. The total compensation package includes variable pay (where applicable), equity, plus a range of benefits, including medical, dental, vision, and financial. In addition, we offer perks such as generous stipends for health & fitness and learning & development, among others.Recruitment Disclaimer:Please be aware that Iterable, Inc. (“Iterable”) and our official professional recruiting agencies and platforms do not:Send job offers from free email services like Gmail, Yahoo mail, Hotmail, etc.Request money, fees, or payment of any kind from prospective candidates to apply to Iterable, for employment, or for the recruitment process (e.g. for home office supplies, or training, etc.).Request or require personal documents like bank account details, tax forms, or credit card information as part of the recruitment process prior to the candidate signing an engagement letter or an employment contract with Iterable.You may see all job vacancies on our official Iterable channels:Official Iterable website, Careers page: https://iterable.com/careers/Official LinkedIn Jobs page: https://www.linkedin.com/company/iterable/jobs/Iterable is not affiliated in any way to these impostors and we hereby confirm that such individuals/entities are not authorized, encouraged, or sponsored to act on behalf of Iterable. Such job opportunities are entirely fake and not valid. Therefore, please disregard any written or oral request for a job offer or an interview that you believe is or might be fraudulent or suspicious and immediately reach out to us via email at talent-ops@iterable.com upon receiving a suspicious job offer.Criminal and/or civil liabilities may arise from such actions, and Iterable expressly reserves the right to take legal action, including criminal action, against such individuals/entities whenever such phenomena occur. In any case, please note that under no circumstances shall Iterable and any of its affiliates be held liable or responsible for any claims, losses, damages, expenses or other inconvenience resulting from or in any way connected to the actions of these impostors.Iterable is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. Iterable does not make hiring or employment decisions on the basis of race, color, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender-identity, sexual orientation, disability, age, military or veteran status, or any other basis protected by applicable local, state, or federal laws or prohibited by Company policy. Iterable also strives for a healthy and safe workplace and strictly prohibits harassment of any kind. Pursuant to the San Francisco Fair Chance Ordinance and other similar state laws and local ordinances, and its internal policy, Iterable will also consider for employment qualified applicants with arrest and conviction records.