Product Marketing Manager at Float

Shape adoption strategies as a Product Marketing Manager at Float, a leading fintech in Toronto. Drive product adoption and expand customer engagement through strategic narratives and hands-on execution. In this pivotal role, you will be a key individual contributor, collaborating with Product, Sales, Customer Success, and Marketing teams. Ownership over the adoption process will empower you to create impactful and clear messaging across the customer journey. You will lead initiatives that drive usage, adoption, and expansion of Float's multi-product platform. Key Responsibilities Own product adoption strategy and execution Create messaging that translates product capabilities Lead lifecycle and go-to-market programs Partner with marketing to enhance campaign narratives Ensure alignment across product and GTM teams Requirements Experience in Product Marketing or related fields Proven ability to drive measurable outcomes Strong messaging and storytelling skills Comfortable operating across the full product funnel Highly collaborative with cross-functional influence Elevate Float's product adoption and engage customers effectively through your strategic marketing expertise. J-18808-Ljbffr