Business Development Representative

Job Summary CPGIO is seeking a high-energy Business Development Representative (Outbound) to drive top-of-funnel pipeline generation for our Sales team. This role owns outbound prospecting — researching, engaging, and qualifying leads across mid-market brands and multi-brand holding companies — and handing off sales-qualified opportunities to our Account Executives. This role blends research, multi-channel outreach, and disciplined CRM management. You'll execute high-volume outbound activity across calls, email, and LinkedIn while partnering closely with growth marketing to test messaging and sharpen what's working. You will act as the tip of the spear for new business, working closely with Account Executives and growth leadership to build consistent, qualified pipeline. Why This Role This is a high-activity, high-accountability role with direct impact on revenue growth. You'll be the first conversation many prospects have with CPGIO, build core sales skills across outbound channels, and gain visibility with AE and leadership teams. It's ideal for someone who thrives on activity, wants to build a foundation in sales, and is looking for a clear path toward an Account Executive role as they prove out results. Responsibilities Research, identify, and prospect into target accounts aligned to CPGIO's ideal customer profile Prioritize outreach to mid-market brands and multi-brand holding companies Build and maintain lead lists aligned to campaign goals and go-to-market priorities Execute high-volume, multi-channel outbound sequences across calls, email, and LinkedIn Leverage Apollo.io and LinkedIn Sales Navigator to run structured, personalized cadences Hit and exceed weekly activity targets across all outbound channels Qualify prospects through discovery conversations and book meetings for Account Executives Ensure clean, complete context is handed off to AEs at every meeting Log all outbound activity in HubSpot CRM with consistency and accuracy Partner with growth marketing to test messaging, subject lines, and campaign angles Surface market feedback, objections, and competitive intelligence to leadership Requirements Prior outbound sales, BDR/SDR, or telemarketing experience Experience with Apollo.io, LinkedIn Sales Navigator, or similar prospecting tools Ecommerce, SaaS, or B2B sales experience Startup or high-growth company experience Preferred Experience Ecommerce, SaaS, or platform-based business experience Exposure to renewals, billing, or customer lifecycle management Startup or high-growth company experience Interest in social impact or nonprofit programs Schedule Onsite Monday–Thursday Remote Fridays Compensation & Benefits Base Salary: $60,000–$80,000 Health, dental, vision, and life insurance 401(k) with company match PTO + paid holidays HSA/FSA options Professional development opportunities Team events and company culture activities Workout Wednesdays About CPGIO CPGIO is a fast-growing ecommerce and commerce intelligence company helping leading consumer brands scale across major retail and marketplace platforms. We focus on operational excellence, innovation, and building systems that drive measurable growth. Pay: $60,000.00 - $80,000.00 per year Experience: E-commerce: 3 years (Required) Account management: 3 years (Required) CRM software: 2 years (Required) Customer retention: 2 years (Required) Ability to Commute: Addison, IL 60101 (Required) Work Location: In person