Strategic CPG Advisor (Commercial & Marketing)
Strategic CPG Advisor (Commercial & Marketing)Location: Flexible / Remote (US Market Focus) Engagement Type: Fractional Consulting Duration: Short-Term Strategic Engagement (May 2026) Hourly Rate: $400We are partnering with a rapidly growing international consumer brand seeking experienced Commercial and Marketing leaders from high-growth CPG environments to support a strategic US market expansion initiative.This engagement is ideal for senior operators who have helped scale disruptive consumer brands in categories such as beverages, functional drinks, wellness, food & beverage, or broader consumer packaged goods.Advisors will participate in strategic working sessions with executive leadership focused on US go-to-market strategy, retail expansion, consumer growth, and commercial execution.ResponsibilitiesParticipate in strategic advisory discussions with executive leadershipProvide insight into successful US CPG growth strategiesShare practical experience from scaling high-growth consumer brandsAdvise on commercial structure, marketing effectiveness, and retail executionOffer perspective on competitive positioning and consumer engagementSupport leadership teams with actionable market insights and recommendationsIdeal BackgroundFormer or current CCO, CMO, VP Commercial, VP Sales, Growth Leader, or similar executive-level experienceProven success within high-growth CPG or beverage brandsExperience scaling challenger or disruptive consumer brands in the US marketStrong understanding of retail partnerships, distribution strategy, and consumer acquisitionExperience with brands comparable to Olipop, Liquid Death, Athletic Greens, Celsius, or similar is highly desirableStrong communication and stakeholder engagement skillsKey Areas of FocusUS market expansion strategyRetail distribution and channel growthScaling emerging consumer brandsBrand positioning and consumer marketingGo-to-market executionTrade marketing and retailer partnershipsDTC to retail transitionVelocity growth and commercialization strategyOrganizational scaling and operational best practicesEngagement DetailsFlexible advisory engagementPrimarily virtual discussions, with potential in-person meetings during US leadership visitsAnticipated sessions in 1-2 hour blocksImmediate availability during May 2026 preferred