Performance Marketer (fully remote)

Performance Marketer (iOs app user acquisition)Location: Remote (within U.S.)Employment Type: Full-time (W2)Compensation: $130k-200kReports to: CEOAbout the RoleWe are looking for a results-driven Performance Marketer to lead paid acquisition for our new AI-native product, Gakku. In this role, you will own and scale performance marketing efforts across key paid channels, with a strong focus on driving user growth, optimizing ROI, and continuously improving campaign performance.What You’ll DoOwn and execute paid acquisition strategy for GakkuManage and optimize campaigns across Meta (Facebook/Instagram) and Google AdsDrive user growth through data-driven testing and iteration (creative, targeting, bidding, funnel)Analyze campaign performance and continuously improve key metrics (CPI, CAC, ROAS, LTV)Collaborate with product and creative teams to develop high-performing ad creativesIdentify new growth opportunities, channels, and scalable acquisition strategiesMonitor industry trends and competitor activities to inform strategyWho You AreMust-Have2–4+ years of hands-on experience in performance marketing / paid acquisitionProven experience with iOS app user acquisition campaignsStrong expertise in Meta Ads and Google AdsData-driven mindset with strong analytical and optimization skillsAbility to work independently in a fast-paced, remote environmentNice-to-HaveExperience in consumer-facing products, especially mobile games, short-form content/ entertainment apps, subscription-based products, etc.Familiarity with creative testing frameworks and UGC-style adsChinese language proficiency (Mandarin) is a plusWhy Join UsWork directly with the CEO and have high ownership from day oneBe part of building an AI-native global product (Gakku)High-impact role with room to scale both budget and responsibilityRemote-first, fast-moving, and entrepreneurial team