Head of Product Marketing

About the ClientOur client is an early-stage healthcare technology company building advanced data infrastructure for the development, validation, and deployment of clinical AI. The company partners with healthcare organizations to make complex, de-identified clinical data more accessible and usable for organizations working across life sciences, digital health, medical technology, and AI-enabled healthcare.The business operates at the intersection of healthcare, data, AI, and clinical research, with a mission-driven focus on improving patient outcomes through responsible innovation.About the RoleOur client is hiring a Head of Product Marketing to lead product positioning, messaging, go-to-market strategy, and market education for a highly technical healthcare AI platform.This is a foundational product marketing role for someone who can turn complex scientific, clinical, and technical concepts into clear, compelling narratives for pharma, biotech, life sciences, healthcare, and technology audiences. The Director of Product Marketing will work closely with executive leadership, product, commercial, and external partners to shape how the company communicates its value to the market.This role is ideal for a strategic product marketer who enjoys building from zero to one, thrives in technical categories, and can operate both as a high-level strategist and hands-on executor.ResponsibilitiesProduct Positioning & MessagingOwn the company’s product messaging and positioning across core audiences, including life sciences, pharma, healthcare organizations, and AI developers.Translate a complex clinical data and AI platform into differentiated, buyer-relevant narratives.Develop messaging frameworks, value propositions, and audience-specific positioning for new and existing product offerings.Partner with product and commercial teams to ensure consistent messaging across sales, marketing, partnerships, and customer-facing materials.Go-to-Market StrategyLead go-to-market planning for new product launches, use cases, and market segments.Define launch strategies, target audiences, key messages, sales enablement needs, and campaign priorities.Collaborate cross-functionally with product, sales, leadership, and external partners to ensure launches are well-coordinated and commercially effective.Identify market trends, buyer pain points, and competitive dynamics to inform positioning and GTM strategy.Sales Enablement & Market EducationCreate and maintain sales collateral, product one-pagers, pitch materials, case studies, FAQs, and demo-support resources.Equip commercial teams with clear narratives and tools to communicate the platform’s value to technical and non-technical stakeholders.Develop content that helps educate the market on responsible clinical AI, real-world data, multimodal datasets, and healthcare innovation.Support customer conversations, conference preparation, and executive-level storytelling as needed.Content & Thought LeadershipBuild a content strategy that supports product awareness, category education, and demand generation.Develop and edit thought leadership content for executive voices, company channels, newsletters, blogs, and industry audiences.Create content that resonates with both business buyers and scientific, clinical, or technical stakeholders.Partner with leadership to turn company vision, market insights, and customer learnings into compelling public-facing narratives.Events, Field Marketing & External PresenceSupport the company’s presence at relevant industry conferences, healthcare AI events, life sciences forums, and clinical innovation summits.Help shape event messaging, booth materials, presentation themes, follow-up campaigns, and speaker submissions.Identify high-value market opportunities where the company should participate or lead conversations.Coordinate with external partners to ensure brand and messaging consistency across public-facing materials.Marketing Operations & ExecutionOwn the product marketing roadmap and manage priorities across launches, content, events, and sales enablement.Build lightweight systems for planning, tracking, and executing marketing initiatives.Use modern AI and productivity tools to increase output across research, content development, competitive monitoring, and reporting.Operate independently while coordinating input from executives, product leaders, commercial teams, and agency partners.Requirements7–10+ years of B2B marketing experience, with significant experience in product marketing.Experience in a startup, scale-up, or fast-moving technology environment.Background in life sciences, healthcare technology, digital health, clinical data, AI, medical technology, or data platforms strongly preferred.Proven ability to create positioning and messaging for complex technical products.Experience leading go-to-market strategy for product launches, new use cases, or new market segments.Exceptional writing and storytelling skills, with the ability to adapt tone for business, scientific, technical, and executive audiences.Strong understanding of how to support sales teams with effective collateral, narratives, and enablement materials.Comfortable operating as a senior individual contributor in a lean environment.Highly organized, systems-oriented, and able to manage multiple priorities without losing detail.Familiarity with life sciences, pharma, clinical research, or healthcare workflows preferred.AI-native mindset, with a demonstrated ability to use AI tools to increase quality, speed, and leverage.Benefits & Why JoinRemote-first work environment with flexible hours.Competitive compensation, including base salary and equity.Comprehensive wellness benefits, including medical, dental, vision, PTO, sick leave, and related benefits.Professional development support and opportunities to continue building expertise.Collaborative, intellectually curious team culture.Opportunity to work on technically meaningful problems at the intersection of healthcare, AI, and data.High-impact role with direct access to executive leadership and significant ownership over product marketing strategy.Mission-driven environment focused on improving healthcare and patient outcomes through responsible technology.