Digital Marketing Specialist

Job Description Role OverviewThis role is responsible for driving the execution of the annual marketing campaign calendar, ensuring all initiatives are strategically planned, launched and optimized throughout the year. This role ensures those goals are tracked and analyzed. This position supports M&A by managing digital assets, website migrations and redesigns across all brands. Success in this role means campaigns are executed on time, goals are met, and data-driven decisions continuously improve marketing impact.Key ResponsibilitiesYearly Campaign Calendar ExecutionDevelop and manage the annual marketing campaign calendar, structured with monthly goals segmented by organic growth, brand positioning, and talent recruitment.Work with the Social Media Manager (SMM) to ensure strategies and content align those goals.Track and measure progress against monthly goals, leveraging analytics to monitor performance for organic engagement and brand visibility.Provide regular reporting and insights to leadership, highlighting successes, areas for improvement, and actionable recommendations to keep campaigns on track.Paid Media CampaignsDevelop and execute multi-channel paid media strategies (search, social, display) to attract new prospects for services and plunge pools.Implement geo-targeting tactics across paid social and search campaigns to reach audiences by location, service area, and demographic relevance and lead quality.BrandingSupport the creation of corporate/branding videography and photography.Ensure redesigned websites and landing pages reflect the new service brand identity.Align digital campaigns and assets with brand positioning guidelines.AEO and SEO StrategyOptimize content and keywords to improve organic search visibility, traffic and lead quality.Work closely with the website developer to ensure proper redirects and technical elements during migrations.Implement Answer Engine Optimization (AEO) strategies to grow organic impressions and secure visibility in featured results and conversational search positioning content as a primary cited source in AI-generated responses.Align SEO and AEO efforts by optimizing content architecture, question mapping, and semantic relevance to support zero-click search and evolving user behavior.Website ManagementManage 13+ websites across multiple brands, ensuring timely updates and creation of landing pages for email, social media and paid campaigns.Lead website migrations to new hosting environments during M&A transitions, minimizing downtime and ensuring data integrity.Collaborate with web developers to redesign acquired company websites, optimizing for user experience and accessibility.Integrate service-specific content into the new services website to deliver a seamless and intuitive customer experience.Asset ManagementConduct comprehensive digital inventories of all assets, including websites, domains, social media accounts, videos, and images.Organize and optimize asset libraries for easy access and efficient use across marketing and operational teams.Performance Tracking & ReportingMonitor and analyze campaign performance by geographic segment, adjusting bids and budgets to improve efficiency and scale high-performing regions.Collaborate with the HubSpot consultant to ensure lead workflows, KPI dashboards, and reporting systems are properly aligned with goals and analytics requirements.Prepare detailed digital performance reports and dashboards to optimize results.What You'll Bring:QualificationsBachelor's degree in Marketing or related field5+ years of digital marketing experienceExperience managing multi-channel campaigns and annual marketing calendarsHands-on paid media experience (search, social, display, geo-targeting)Strong understanding of branding, SEO, and website optimizationExperience managing and migrating multiple websitesProficiency with analytics, reporting, and CRM tools (HubSpot preferred)Strong project management and cross-functional collaboration skillsAbility to analyze performance and optimize campaignsWhat We Offer:9 paid holidaysPaid vacation and sick timeEmployer-matched 401(k)Employer-paid life insuranceOptional supplemental life insuranceMedical, dental, and vision insurance plansWe are proud to be an Equal Opportunity Employer and are committed to fostering a diverse, equitable, and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other protected characteristic.