Marketing Sales Manager

We are looking for an experienced B2B Marketing Sales Manager. This position is suited for a commercially minded leader who can connect marketing systems, outbound sales activity, and performance reporting to create a stronger pipeline of promising opportunities. The role combines hands-on execution with strategic oversight, using CRM and prospecting platforms to improve lead generation, sales alignment, and visibility into results.Responsibilities:• Design and lead targeted outreach initiatives using Salesforce and ZoomInfo to generate interest and expand the prospect base.• Create segmented account lists by evaluating industry fit, buyer profile, and engagement data to focus efforts on the most promising opportunities.• Oversee lead routing, tracking, and campaign data within Salesforce so activity is documented accurately and reported consistently.• Partner with the sales team to refine messaging, share campaign insights, and improve the quality of leads entering the pipeline.• Review conversion metrics and campaign outcomes regularly, then recommend adjustments that strengthen response rates and opportunity creation.• Maintain clean and current prospect and customer records across core platforms to support reliable outreach and reporting.• Conduct outbound calls to prospective customers, confirm buying interest, and arrange meetings or demonstrations for sales representatives.• Develop account-based marketing materials such as presentations and one-page collateral tailored to different customer segments and partner audiences.• Build dashboards and reporting views for leadership that highlight pipeline source, marketing influence on revenue, and performance by market segment.• Improve digital lead capture by enhancing landing pages, website forms, and search visibility for relevant business-to-business solutions.Qualifications:• At least 3 years of experience in sales, marketing, demand generation, or a related commercial operations role.• Demonstrated ability to work with Salesforce and prospecting or data platforms such as ZoomInfo.• Experience executing outbound campaigns across email, digital channels, and direct prospect engagement.• Strong understanding of CRM marketing, lead management, and pipeline reporting practices.• Ability to analyze campaign and conversion data and translate findings into practical improvements.• Comfortable making high-volume outreach calls and qualifying prospects against defined criteria.• Skilled at creating sales enablement content that supports conversations with different buyer groups.• Effective communication and collaboration skills, with the ability to work cross-functionally in a manufacturing environment.