Senior/Lead UA Manager

We're a US-based entertainment tech company in hyper-growth mode. Our mobile product has found strong product–market fit in North America, and now we're scaling aggressively.We're looking for a world-class User Acquisition leader to help us grow from $500K to $10M+ in monthly ad spend — profitably.We are looking for a hands-on Senior User Acquisition Manager to lead and scale paid acquisition across Meta, Snapchat, and TikTok. This role combines strategic ownership with operational execution: you will be responsible for building a scalable acquisition system, driving traffic and profitable growth, and shaping the creative and data-driven strategy for US and Canadian markets.This is not just a managerial role — hands-on execution and the ability to optimize campaigns, budgets, and creative testing frameworks are key.Responsibilities:Own and scale acquisition campaigns on Meta Ads, Snapchat, and TikTok across the US & Canada.Build a systematic and repeatable acquisition engine, including funnels, audiences, and creative testing frameworks.Collaborate closely with the Creative Lead and design team.Analyze key metrics (LTV, CAC, ROAS, ROMI, ROI) and optimize campaigns for maximum profitability.Research competitors and implement best practices for campaign growth.Experiment with new channels, technologies, and hypotheses.Manage budgets efficiently and structure campaigns for scalable growth.Contribute to strategic improvements and growth initiatives within the UA department.Advisor supporting hiring & technical evaluationFounder-led onboardingRequirements:Must-have4+ years of experience in User AcquisitionProven experience running Meta Ads and other paid channels (Snapchat, TikTok).Strong track record working with US and Canadian markets.Demonstrated ability to scale campaigns profitably.Deep understanding of creative testing frameworks and performance optimization mechanics.Strong hands-on execution skills and data-driven decision-making.Intermediate English.Nice-to-haveExperience building or restructuring acquisition teams.Experience working in high-volume creative environments.Familiarity with sweepstakes or subscription-based products.Performance-driven mindset with strong accountability for results.Why Join Us?💰 Big budgets — $500K+/month with a clear path to scale to $10M+ monthly ad spend📊 Strong analytics infrastructure — dashboards, attribution, and everything you need to make data-driven decisions🎨 Established creative pipeline — dedicated Creative Lead and design team, no creative bottlenecks🚀 High autonomy — own your results with direct access to founders and fast decision-making📈 Real impact — your work directly drives company growth and market expansion🚀 Join one of the strongest teams in iGaming and unlock your full potential!