ERS - Strategic Marketing Manager
JOB DESCRIPTION POSITION SUMMARY Th e Strategic Marketing Manager is responsible for developing comprehensive programs that will drive measurable market growth for ERS and HVM. This role is responsible for identifying the appropriate segmentation and targets for growth, executing the marketing strategies needed to build awareness and capture sales opportunities, and collaborating with the Sales and Operations to pursue these growth opportunities. This role will also need to deliver against budget targets and measure and report on program KPIs. RESPONSIBILITIES The ideal candidate will have a deep understanding of the marketing lifecycle from market analysis to planning to execution. This role demonstrates a collaborative approach between sales and marketing and is designed for an innovative self-starter. The key responsibilities of this role include: Conduct market and competitive research and analysis to establish marketing strategies and new growth opportunities Develop market segmentation and positioning for areas of focus Develop service offering s to capture market opportunities Develop and execute go-to-market plans that deliver against specified business results and revenue targets Develo p marketing programs to generate sales and drive revenue growth Serve as subject matter expert of assigned program(s) Execute marketing plans t hat include events, public relations, social media, digital marketing and branding Establish and deliver against marketing program KPIs Create regular reporting cadence for specific marketing performance Conduct internal and external customer research to gain insights for decision making Generate relevant content for use in thought-leadership and promotional materials that advance the brand Serve as subject matter expert (SME) for marketing and areas of responsibility Present at external events and internal training and meetings Deliver sales enablement training and assets to support sales cycle Engage with cross-functional teams including corporate marketing, legal, finance, operations and sales Adhere to all company policies, procedures and business ethics codes and ensure that they are communicated and implemented within the team. Perform o ther duties as assigned and applicable REQUIREMENTS Proficient with Microsoft Office suite (ie. Excel [especially], PowerPoint, Access, Word, Outlook) Strong written , project management, and presentation skills Strong communication skills to all levels of the organization from peers to executive management Self-starter B ased in Westerville, OH TRAVEL TIME REQUIRED 10%, EDUCATION Bachelor’s d egree in Marketing, Strategy, or related field required -- MBA preferred Broad based understanding of marketing is essential. Knowledge of the electrical industry and power generation market is a plus. Digital marketing experience is a plus Experience with services marketing or product management Experience with Pardot and Sharepoint is a plus 10-15 years of experience The successful candidate will embrace Vertiv’s Core Principals & Behaviors to help execute our Strategic Priorities. OUR CORE PRINCIPALS: Safety. Integrity. Respect. Teamwork. Diversity & Inclusion. OUR STRATEGIC PRIORITIES Customer Focus Operational Excellence High-Performance Culture Innovation Financial Strength OUR BEHAVIORS Own It Act With Urgency Foster a Customer-First Mindset Think Big and Execute Lead by Example Drive Continuous Improvement Learn and Seek Out Development At Vertiv, we’re on a mission to empower the people that will power the future. From a simple swipe to life-changing medicines, from push notifications to generative AI. We design, manufacture, and service the products and solutions that keep the world connected. With $6.9 billion in revenue, a strong customer base and global reach spanning nearly 70 countries, we are uniquely positioned to deliver greater value to our customers and create new opportunities for our people. Vertiv is an Equal Opportunity/Affirmative Action employer. We promote equal opportunities for all with respect to hiring, terms of employment, mobility, training, compensation, and occupational health, without discrimination as to age, race, color, religion, creed, sex, pregnancy status (including childbirth, breastfeeding, or related medical conditions), marital status, sexual orientation, gender identity / expression (including transgender status or sexual stereotypes), genetic information, citizenship status, national origin, protected veteran status, political affiliation, or disability. If you have a disability and are having difficulty accessing or using this website to apply for a position, you can request help by sending an email to help.join@vertivco.com . If you are interested in applying or learning more about this role, please visit the company’s career page located on Vertiv.com/Careers Work Authorization No calls or agencies please. Vertiv will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1, H-1, H-2, L, B, J, or TN or who need sponsorship for work authorization now or in the future, are not eligible for hire. ABOUT THE TEAM Work Authorization No calls or agencies please. Vertiv will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1, H-1, H-2, L, B, J, or TN or who need sponsorship for work authorization now or in the future, are not eligible for hire. Equal Opportunity Employer We promote equal opportunities for all with respect to hiring, terms of employment, mobility, training, compensation, and occupational health, without discrimination as to age, race, color, religion, creed, sex, pregnancy status (including childbirth, breastfeeding, or related medical conditions), marital status, sexual orientation, gender identity / expression (including transgender status or sexual stereotypes), genetic information, citizenship status, national origin, protected veteran status, political affiliation, or disability.