Marketing Systems Lead

Our mission is to automate coding. The first step in our journey is to build the best tool for professional programmers, using a combination of inventive research, design, and engineering. Our organization is very flat, and our team is small and talent dense. We particularly like people who are truth-seeking, passionate, and creative. We enjoy spirited debate, crazy ideas, and shipping code.About The RoleWe’re looking for someone to own Cursor’s marketing data and systems -- from tracking and attribution to core datasets and dashboards. This role sits at the intersection of marketing, product, and data, and is responsible for building the foundation that powers how we measure, understand, and scale growth.What You’ll DoImplement server-side tracking using Stape.io (or similar server-side GTM hosting)Configure and maintain pixels/tags and GTM containers (client + server) across platforms, including:Google Ads (Enhanced Conversions)Meta Pixel + Conversions APILinkedIn Insight TagOther networks (Bing, TikTok, Reddit, etc.)Operationalize new marketing experiments (UTMs, tracking parameters, campaign setup, routing rules) so initiatives are measurable from day oneSet up integrations that push CRM events back to ad networks for optimization (SQLs, Opportunities, Closed Won)Manage syncing of CRM and warehouse audiences into ad platforms and marketing tools (via Hightouch or similar), ensuring segmentation accuracy and timely refreshesBuild automations using native integrations or tools like Zapier / Make / Clay, webhooks, or APIs when neededBuild or connect data sources for reporting dashboards (Roadway, Fibbler, Hex, and other BI tools)Build and maintain core marketing + pipeline dashboards, and validate data accuracy across systems (CRM, ad platforms, warehouse, BI)Partner with the paid team to run measurement studies (for example, geo-lift holdouts) and interpret resultsConfigure conversion events across ad platforms, and ensure consistent event definitions and namingConfigure Consent Mode v2 and work with CMP tools to maintain compliant measurementRun testing and QA via Tag Assistant, Events Manager, and related toolingDebug tracking and attribution issues when platform data does not match (for example, Google Ads vs CRM), and drive fixes to resolutionYou may be a fit ifYou have built and maintained modern marketing tracking stacks, including server-side setups (GTM server-side, Stape, or similar)You are comfortable working across GTM, ad platform pixels, conversion APIs, and event schemasYou have experience integrating CRM outcomes back into ad platforms (offline conversions, lead stages, pipeline, revenue)You can work with data pipelines and audience sync tools (Hightouch or similar) and care about data qualityYou have experience building reliable reporting in BI tools and can validate source-of-truth metrics across systemsYou are strong at debugging and can systematically troubleshoot tracking discrepanciesYou can collaborate with paid media, lifecycle, RevOps, and data teams in a high-ownership environmentYou move fast, document what matters, and raise issues early when measurement is at riskYou are willing to go above and beyond when it mattersOur mission is to automate coding. The first step in our journey is to build the best tool for professional programmers, using a combination of inventive research, design, and engineering. Our organization is very flat, and our team is small and talent dense. We particularly like people who are truth-seeking, passionate, and creative. We enjoy spirited debate, crazy ideas, and shipping code.What You’ll DoImplement server-side tracking using Stape.io (or similar server-side GTM hosting)Configure and maintain pixels/tags and GTM containers (client + server) across platforms, including:Google Ads (Enhanced Conversions)Meta Pixel + Conversions APILinkedIn Insight TagOther networks (Bing, TikTok, Reddit, etc.)Operationalize new marketing experiments (UTMs, tracking parameters, campaign setup, routing rules) so initiatives are measurable from day oneSet up integrations that push CRM events back to ad networks for optimization (SQLs, Opportunities, Closed Won)Manage syncing of CRM and warehouse audiences into ad platforms and marketing tools (via Hightouch or similar), ensuring segmentation accuracy and timely refreshesBuild automations using native integrations or tools like Zapier / Make / Clay, webhooks, or APIs when neededBuild or connect data sources for reporting dashboards (Roadway, Fibbler, Hex, and other BI tools)Build and maintain core marketing + pipeline dashboards, and validate data accuracy across systems (CRM, ad platforms, warehouse, BI)Partner with the paid team to run measurement studies (for example, geo-lift holdouts) and interpret resultsConfigure conversion events across ad platforms, and ensure consistent event definitions and namingConfigure Consent Mode v2 and work with CMP tools to maintain compliant measurementRun testing and QA via Tag Assistant, Events Manager, and related toolingDebug tracking and attribution issues when platform data does not match (for example, Google Ads vs CRM), and drive fixes to resolutionYou may be a fit ifYou have built and maintained modern marketing tracking stacks, including server-side setups (GTM server-side, Stape, or similar)You are comfortable working across GTM, ad platform pixels, conversion APIs, and event schemasYou have experience integrating CRM outcomes back into ad platforms (offline conversions, lead stages, pipeline, revenue)You can work with data pipelines and audience sync tools (Hightouch or similar) and care about data qualityYou have experience building reliable reporting in BI tools and can validate source-of-truth metrics across systemsYou are strong at debugging and can systematically troubleshoot tracking discrepanciesYou can collaborate with paid media, lifecycle, RevOps, and data teams in a high-ownership environmentYou move fast, document what matters, and raise issues early when measurement is at riskYou are willing to go above and beyond when it matters