Manager, Social Media

Our team members are the key to our company’s success, and their health and well-being, as well as that of their families, is very important to us. We offer a comprehensive benefits package that allows our team members stay healthy, plan for their future and maintain a healthy work-life balance. Benefits may vary with employment status. To see our fill list of Team Member Benefits please visit our career site: www.gotoworkhappy.com/benefitsJob DescriptionLocated in the heart of Midtown Manhattan, Hard Rock Hotel New York delivers a dynamic blend of elevated hospitality and cultural energy. More than a destination, our hotel is a stage where music, design, and service come together to create unforgettable moments.At Hard Rock, our employees are Band Members, each bringing individuality, passion, and creativity to the guest experience. Together, we create a brand presence that is vibrant, refined, and unmistakably Hard Rock.The RoleWe are seeking a Social Media Manager to join our team. This role is essential to shaping and amplifying the Hard Rock Hotel New York brand through compelling storytelling, visual creativity, and real-time guest engagement.The Social Media Manager is responsible for developing, executing, and managing social media strategies that increase brand awareness, drive engagement, and support revenue-generating initiatives across hotel outlets, events, and experiences. This role blends creativity, strategy, and analytics to ensure Hard Rock Hotel New York remains culturally relevant and digitally iconic.What You Will RockResponsibilitiesIn this role, you will lead social media strategy and execution with a focus on brand consistency, creativity, and audience engagement. Responsibilities include:Own and manage all hotel social media channels (including Instagram, Facebook, TikTok, LinkedIn, and emerging platforms)Develop and execute a content strategy and editorial calendar aligned with brand standards, marketing goals, and cultural momentsCapture and curate high-quality content including photography, short-form video, behind-the-scenes features, talent moments, events, and guest experiencesCollaborate with Marketing, Sales, Food & Beverage, Entertainment, and Operations teams to highlight promotions, programming, partnerships, and hotel experiencesEngage with followers in real time, responding to comments, messages, and mentions with personality, professionalism, and brand voicePartner with influencers, creators, and brand collaborators to extend reach and engagementMonitor trends, pop culture moments, and competitive set activity to keep content fresh and relevantTrack, analyze, and report on performance metrics, optimizing content and campaigns based on insightsEnsure all content reflects Hard Rock brand standards, luxury positioning, and local NYC energySupport larger marketing campaigns, hotel openings, seasonal initiatives, and live events through social storytellingAll responsibilities are executed with elevated attention to detail, creativity, and consistency.What You Bring – The Hard Rock StandardYou are a storyteller with a strong creative eye and cultural awarenessYou anticipate trends and audience behavior, acting with intention and agilityYou deliver content that is polished, bold, and distinctly on-brandYou are highly organized and thrive in a fast-paced, deadline-driven environmentYou communicate clearly and collaborate effectively across departmentsYou balance creativity with analytics and business-minded thinkingYou take ownership of the brand voice and protect it across all platformsCompensation & BenefitsSalary-exempt roleCompetitive benefits package including:Medical, dental, and visionPaid time offRetirement savings planEmployee perks and experiencesHard Rock Hotel New York is an equal opportunity employer and complies with all applicable federal, state, and local employment lawsApplicants must be authorized to work in the United StatesTake the StageIf you’re ready to bring your creativity, cultural pulse, and individuality to a brand where music, hospitality, and storytelling collide, we invite you to apply and join the Hard Rock Hotel New York team.Pay RangePay Range: $100,000 - $146,300