Product Marketing Manager

An exciting opportunity awaits for a seasoned Product Marketing Manager to drive strategic marketing initiatives and expand customer engagement. This role calls for a dynamic individual ready to lead campaigns that propel growth within a fast-paced environment.ResponsibilitiesOwn messaging, segmentation, product positioning, competitive research, and insights to the product. Develop impactful B2B and B2B2C marketing strategies alongside Product and Sales teams to drive awareness and adoption of the product.Serve as the voice of the customer, leveraging research and insights to influence the product roadmap and elevate the end-to-end customer experience. Lead cross-functional, cross-channel marketing campaigns to achieve growth objectives for product launches and ongoing initiatives.Support ad-hoc, broader B2B marketing & sales enablement activities.Required Skills5+ years experience in product marketing at large-scale, public companies.2+ years experience in B2B marketing.Sales enablement experience. Experience in applying market insights to inform and optimize the product experience.Strong interpersonal skills with the ability to collaborate and work cross-functionally with analytical, creative, and technical teams.Strong Excel & analytical skills.Preferred SkillsB2B2C marketing experience.SQL experience.Bachelor's Degree Horizontal is committed to fostering a diverse, equitable, and inclusive workplace where every team member can thrive and contribute to the company’s success. We welcome applicants from all backgrounds.By applying for this position, you acknowledge and agree that Horizontal Talent may contact you regarding your application using automated technology, including phone calls, SMS/text messages, or email, which may be delivered by our virtual AI recruiter, Alex.Horizontal facilitates valuable and productive conversations between you and potential employers. We can assist you in growing your career by partnering you with employers that offer challenging assignments. For those that join the team, we offer competitive compensation and benefits including medical, dental, vision, and retirement. Check out all we have to offer and how you can become part of the Horizontal Talent Team. The pay range for this role is $36 - $70 per hour. This is not a guarantee of compensation, as final offer amount may vary based on factors including but not limited to experience and geographic location.