Social Media & Digital Content Strategist

Job Title: Social Media & Digital Content Strategist (ayrloom) FLSA Classification: Exempt Department: Marketing Reports To: Marketing & Digital Content Manager Job Summary: The Social Media & Digital Content Strategist is responsible for developing and deploying social media campaigns, managing social media ad spends, coordinating photo shoots, and telling stories through social media to elevate the ayrloom brand. This exciting and fast-paced position is a unique opportunity to weave the fabric of the cannabis brand with our sister company’s 113-year history (Beak & Skiff). This position requires an experienced professional with extensive social media knowledge to help grow our audiences and tell authentic stories. Essential Job Duties and Responsibilities (Additional duties may be assigned): ● Manage the strategic allocation of social media ad spend across various platforms. ● Collaborate with the Marketing & Digital Content Manager to align the social media ad campaigns with broader marketing strategies. ● Planning and coordination of photoshoots and video production sessions. ● Occasionally travel within NY State to assist with events, activations and capture content. ● Broaden the social media presence of our brands, including the creation and and management of new accounts on emerging platforms such as TikTok, LinkedIn, and Twitter. ● Oversee existing platforms, ensuring vibrant and engaging content. ● Produce and develop TikToks, Reels, YouTube Shorts, & Stories to craft compelling storytelling visual narratives for cross-platform sharing. ● Conduct and manage influencer outreach across myriad platforms to bolster engagement and impressions across our brands ● Curate and maintain a comprehensive visual content library, ensuring access to high-quality assets from influencers and organic content for streamlined use across marketing channels. ● Utilize video editing expertise to craft engaging content set to trending audio and other creative elements such as captions or memes. ● Generate and schedule relevant social media content that aligns with and supports the company's broader initiatives, including linking to strategic content in bios. ● Analyze and report on campaign performance to optimize return on investment. ● Collaborate with department heads to share the most relevant and impactful content. ● Provide timely customer service and field FAQ’s via social media messaging platforms. Record all positive & negative feedback and testimonials. Project Management and Content Creation: ● Oversee the organization and utilization of photography assets from Stay Fresh Design, ensuring optimal use across all platforms. ● Assist in the lead of coordination of photoshoots, from conceptualizing the theme to executing the final vision, which includes creating mood boards, selecting visual elements, organizing props, and styling. ● Act as a creative force in producing cutting-edge visual and video content that aligns with current trends and platform capabilities, from Instagram and Facebook to Reels, TikTok, and beyond. ● Collaborate closely with managers and team members to authentically capture and communicate our unique "family farm culture," bringing to life the distinct narratives of our individual brands. ● Generate compelling visual stories and video content that resonate with and engage our audience, encapsulating the essence of our brand identity. ● Craft and share engaging behind-the-scenes content that provides a glimpse into the daily operations of our brand. Highlight activities such as R&D samplings, planting updates, and other operational intricacies to foster a deeper connection with our community and customers. ● Take charge of project timelines and deliverables, ensuring a seamless and effective workflow while upholding high standards of creativity and innovation in content production. Coordinate with sales teams on social posts promoting onsite visits to dispensaries, as well as sponsorships that highlight events and activations. Minimum Qualification Standards: ● High School diplomarequired. ● Valid driver’s license. ● 3-5 years of experience in social media management for a brand or company. ● Availability to work flexible hours, including weekends and evenings. ● Demonstrated success in developing and implementing social media strategies. ● Collaborative spirit with a proactive mindset. ● Proficient in video editing and content creation. ● Exceptional copywriting and communication skills. ● A strong portfolio showcasing your ability to engage audiences and narrate brand stories. Knowledge, Skills, and Abilities: ● Exceptional verbal and written communication skills. ● Understanding of current and up and coming social media trends and the ability to apply them to engage diverse audiences. ● Proficiency in video editing and ad creation. ● Digital literacy and a deep understanding of social media nuances. ● Competency in using Meta platforms for advertising, monitoring, and enhancement of social presence. ● Strong copywriting skills with an emphasis on consumer engagement. ● Self-starter with the initiative to create tasks, manage a weekly schedule, and add value independently. ● Required experience with a desire to advance within the organization. ● Willingness to attend events and travel for content capture and marketing support. Equipment, Machines and Software Used: This position requires the regular use of a camera, iPhone and computer. Computer Software: Microsoft Office to include Word and Excel. Gmail proficiency required. Use of ShareSync, costing software and Square POS. Experience with Canva is a plus! Mental Requirements: ● Ability to focus on computer and phone for long periods of time. ● Ability to interact with teams across our family of businesses. ● Comfortable working within a cannabis facility . Physical Exertion: ● From time to time there will be walking, driving and instances where you will be working outside. ● When moving from shoots, at times there will be the need to transport set materials, cases of beverages , etc. ● Ability to lift 25 lbs. or less. Environmental Conditions: Inside Work:Working inside as well as occasional outdoor photo/video shoots. Outside Work: Walking between buildings and outside during photo/video shoots. Travel: This position may require travel. Job Type: Full-time Pay: $70,000.00 per year Benefits: 401(k) 401(k) matching Dental insurance Employee discount Flexible schedule Health insurance Life insurance Paid time off Vision insurance Schedule: 8 hour shift Day shift Monday to Friday Weekends as needed Experience: Social media management: 3 years (Required) Ability to Relocate: LaFayette, NY: Relocate before starting work (Required) Work Location: In person