Director of Digital Product

Director of Digital ProductAbout BrevilleOver the past 90+ years Breville has grown to become an iconic global brand, deliveringkitchen products to over 70 countries around the globe. Breville enhancespeople's lives through the delivery of brilliant innovation and thoughtfuldesign based on deep consumer insights, empowering people to do things moreimpressively or easily than they'd thought possible in their own home andultimately allowing them to "Master Every Moment".A career atBreville is truly a one-of-a-kind experience. It's more than working for aglobal leader; it's an opportunity to be a part of something that impactspeople all over the world.What You'll OwnProduct strategy and execution for BRG's consumer-facing digital platforms: web, commerce, and the AI capabilities embedded across them. Your roadmap decisions directly affect conversion, AOV, retention and cost-to-serve across a combined platform at up to $150M in annual revenue influence.This is a highly outcome-driven role with clear accountability for commercial performance and customer experience.What Success Looks LikeAt 6 monthsExecutive-aligned digital strategy and AI roadmap with clear baselines, measurable targets, and defined investment priorities - endorsed by senior leadershipShared platform components live across at least three brand storefronts, with measurable improvement in delivery velocityDelivery of AI-enabled customer experience features with measurable impact on key metrics (e.g., conversion, engagement, or service efficiency)At 12 monthsDemonstrable commercial attribution across conversion, AOV and retentionInternal AI productivity gains (experimentation, QA, decisioning) measured and reportedResponsible AI governance embedded: monitoring, safeguards, vendor standards, and accountability model in placeWhat You'll DoSet the product vision for BRG's customer-facing digital platforms in an increasinglyAI-enabled landscape - across discovery, purchase and serviceBuild and execute a sequenced AI product roadmap with clear build/buy/partner decisions and input into capex/opex allocation, including vendor and partner evaluation and selection across the AI and commerce ecosystemDefine and drive product direction for composable digital services built on MACH architecture (Contentful, Commerce Tools and appropriate headless services) - and the AI capabilities layered across themOwn the experimentation framework, analytics instrumentation and AI-specific monitoring strategyPartner with the Director of PMO to lead the digital product team through an AI transformation - embedding new ways of working and building strong AI fluency across the functionLead and develop a team of ~6 squads, with operating rhythm and PM standards as a foundation for high performance in an AI-era product functionNavigate executive stakeholder priorities across brands, balancing platform trade-offs and commercial objectivesPartner with Security, Legal, Privacy and Risk on governance, vendor evaluation and guardrailsWhat This Role Is NotThis role focuses on platform and product strategy and does not directly own content creation, SEO execution, or marketing campaign delivery. You will be a meaningful partner to those functions and will influence how content is built for AI-era discovery. Accountability for those outcomes sits with brand and marketing leads.Experience and CapabilityRequiredSenior product leadership across digital commerce platforms at scale - multi-brand or multi-market experience strongly preferredHas led a team through a major platform consolidation or replatform - with direct accountability for delivery, adoption and outcome measurementDemonstrated commercial outcomes such as conversion uplift, revenue growth, or cost-to-serve improvement, supported by measurable resultsShipped AI-enabled customer experiences or internal AI tooling with real governance, measurement and adoptionPractical technical fluency, including hands-on experience with AI tools and close collaboration with engineering teamsVendor and partner evaluation experience at scale - selecting and managing AI and commerce platform vendors, and driving build/buy/partner decisionsExecutive stakeholder management experience across competing priorities, trade-offs and matrixed decision-makingExperience leading globally distributed product teamsStrongly PreferredHands-on GenAI and LLM product experience: assistants, agents, RAG patterns, evaluation and monitoring infrastructureFamiliarity with MACH architecture and composable commerce stacks - Contentful, Commerce Tools and headless servicesDigital discovery strategy in an AI-influenced search environmentExperience operating across multiple brand properties with shared platform infrastructureWhere BRG IsThis is the first phase of a deliberate, organisation-wide AI transformation. Foundations are being built - use cases are being prioritised, and governance frameworks are being established. The ambition is not incremental: we intend to be an industry leader in AI-enabled consumer experiences within two years.This role is best suited for someone motivated to lead through transformation and shape what comes next.What we offer you:Flexible work arrangementsCompetitive compensation packageA fun and rewarding team environmentOpportunity to work for an Australian Stock Exchange listed companyEmployee assistance programPaid parental leave policyEmployee discounts of up to 50% on all our electrical productsCorporate health and wellness benefitsTo ApplyCome and make your mark with this global leader by applying today via the Apply Now button.Please note Breville Group willnever ask applicants through email, phone, text message, or direct message onsocial media to provide identity documents, personal details, or financialinformation such as bank details.