Marketing Manager- Harley Davidson Panama City Beach

Job DetailsDescriptionPosition SummaryThe Marketing Manager is responsible for developing and executing strategic marketing initiatives that grow dealership traffic, motorcycle sales, merchandise revenue, rider engagement, and community presence. This role oversees digital marketing, social media, events, advertising campaigns, partnerships, and brand promotion while maintaining the authentic Harley-Davidson experience.The ideal candidate is creative, organized, energetic, and passionate about customer engagement, motorcycles, lifestyle branding, and event marketing.ResponsibilitiesDevelop and execute dealership marketing strategies and promotional campaignsManage social media accounts, digital advertising, and online engagementCreate marketing content including graphics, videos, emails, and event promotionsCoordinate dealership events such as bike nights, charity rides, rallies, and customer appreciation eventsMaintain Harley-Davidson brand standards across all advertising and communicationsWork with sales, service, parts, and apparel departments to drive customer traffic and revenueTrack and analyze campaign performance, customer engagement, and ROI metricsManage relationships with media vendors, sponsors, community partners, and local businessesUpdate dealership website, event calendars, and promotional materialsOversee email marketing campaigns and customer outreach initiativesAssist with in-store merchandising and promotional displaysMonitor marketing budgets and advertising schedulesSupport Harley Owners Group (H.O.G.) activities and rider community engagementAttend weekend and evening events as neededQualifications3+ years of experience in marketing, advertising, event planning, or dealership marketing preferredStrong knowledge of social media platforms, digital marketing, and online advertisingExcellent communication, organizational, and project management skillsExperience with content creation, photography, video editing, or graphic design preferredProficiency in Microsoft Office, Canva, Adobe Creative Suite, or similar marketing toolsExperience with CRM systems and email marketing platforms preferredAbility to analyze marketing data and campaign performance metricsStrong customer service and relationship-building skillsSelf-motivated with the ability to manage multiple projects and deadlinesFlexibility to work weekends, evenings, and special eventsKnowledge of motorcycle culture and Harley-Davidson brand lifestyle preferredSalary Range: $55,000-$65,000 Based on ExperienceAbout H-D FloridaEstablished in 1996, H-D Florida soon became Tampa's leading motorcycle dealer. Today, we're one of the largest Harley-Davidson groups in Florida with locations throughout Hillsborough, Pasco and Bay counties. All dealership locations are situated in top school districts. Tampa Bay’s cost of living is 5.6% BELOW the national average. Bay Counties cost of living is 3.9% BELOW the national average.A family owned & operated business we embrace a simple philosophy. We want to provide every Guest with a premium Harley-Davidson experience. 100% of the time to 100% of our guests. We want to provide an exceptional experience to bring them back.When you become part of the H-D Florida Team, you'll join a company with a friendly, family-like atmosphere, significant opportunity for advancement with regard to income, responsibility and leadership, and a company with a history of strong ties to our local community and charitable partnerships. Make the decision to work with us and you'll be part of a world-class motorcycle organization reflecting stability and the opportunity to work alongside some of the best in our business.Our Benefits & Perks Ferman is a leader in the automotive industry with benefits and perks like: Competitive salary commensurate with experience. Excellent growth and opportunities for advancement. Modern, state-of-the-art Service facilities. Paid training and education to achieve, and maintain, any job certifications required. 401K with company participation. Competitive Health, Dental, Vision and Life insurance programs for employees and their families. Short-term & long-term disability insurance available. HSA (health savings account). PTO (paid time off). Employee pricing for new & used vehicles, service and parts.