Field and Events Manager, East

TriNet is a leading provider of comprehensive human resources solutions for small to midsize businesses (SMBs). We enhance business productivity by enabling our clients to outsource their HR function to one strategic partner and allowing them to focus on operating and growing their core businesses. Our full-service HR solutions include features such as payroll processing, human capital consulting, employment law compliance and employee benefits, including health insurance, retirement plans and workers’ compensation insurance.TriNet has a nationwide presence and an experienced executive team. Our stock is publicly traded on the NYSE under the ticker symbol TNET. If you’re passionate about innovation and making an impact on the large SMB market, come join us as we power our clients’ business success with extraordinary HR.Don't meet every single requirement? Studies have shown that many potential applicants discourage themselves from applying to jobs unless they meet every single requirement. TriNet always strives to hire the most qualified candidate for a particular role, ensuring we deliver outstanding results for our small and medium-size customers. So, if you're excited about this role but your past experience doesn't align perfectly with every single qualification in the job description, nobody’s perfect – and we encourage you to apply. You may just be the right candidate for this or other roles.A Brief OverviewThe Field and Events Manager is an individual contributor responsible for driving pipeline and revenue growth within an assigned region (East or West) through localized field marketing, events, partnerships, and regionally aligned demand programs. This role serves as the primary marketing point of contact for Regional Heads and Area leaders, translating national campaigns, account‑based strategies, and brand initiatives into locally relevant, sales‑aligned execution. The Manager partners closely with Sales, Demand Generation, and central Marketing teams to deliver field programs that support regional revenue targets while maintaining consistency with the TriNet brand.What You Will DoRegional Pipeline & Revenue SupportOwn regional field marketing contribution to pipeline and revenue, supporting regional and area‑level sales targetsAct as the primary marketing liaison for Regional Heads and Area sales leaders, aligning marketing efforts to regional priorities and forecastsParticipate in territory planning, target account discussions, and pipeline reviews, providing marketing input and insightsLocal Region Strategy & ExecutionDevelop and execute local region marketing plans that align to sales goals, priority segments, competitive dynamics, and market conditionsTranslate national campaigns and account‑based marketing programs into effective, localized strategies and executionAdjust messaging and activation approaches to address local buyer needs while preserving brand consistencyField Events & Campaign ActivationExecute and support regional and local events, including partner events, community activations, field programs, and sales‑supported experiencesPartner with Events, Demand Generation, and Content teams to ensure event messaging, promotion, and follow‑up align to pipeline goalsGather regional insights from events and campaigns to inform optimization and future planningCommunity & Partner MarketingBuild and support local community partnerships, sponsorships, and co‑marketing initiatives with TriNet partners, brokers, and associationsActivate partner and community programs that strengthen TriNet’s regional presence and credibilityBrand & Messaging AlignmentEnsure consistent TriNet brand and messaging across all regional programs, events, and partnershipsApply national positioning and creative frameworks with local relevance and market nuanceInsights, Feedback & OptimizationProvide regional insights on campaign performance, market dynamics, and competitive activity to central marketing teamsTrack and assess the effectiveness of regional field marketing efforts against pipeline and engagement objectivesSupport continuous improvement through feedback loops with Sales, Demand Generation, and Events teamsPerforms other duties as assignedComplies with all policies and standardsEducation QualificationsBachelor's Degree marketing, marketing management or related field or equalvant experience. requiredExperience QualificationsTypically 6+ years Experience in field marketing, regional marketing, demand generation, or related B2B marketing roles preferredExperience partnering directly with sales teams to support pipeline and revenue outcomesSkills And AbilitiesStrong understanding of field marketing and localized demand generationAbility to translate national strategy into effective regional executionComfortable engaging with senior sales stakeholders and influencing without authorityStrong communication, organization, and project management skillsAnalytical mindset with the ability to assess performance and apply insights to improve resultsAdaptability in fast‑paced, regionally diverse market environmentsTravel RequirementsUp to 25%Work EnvironmentWork in clean, pleasant, and comfortable office or home setting. The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable persons with disabilities to perform the essential functions.The preferred location for this role is Atlanta, GA, and the salary range for this location is $89,600.00 to $179,200.00. All qualified external applicants will be considered for an in-office role, based in Atlanta. All qualified internal candidates are encouraged to apply and consider relocation to Atlanta and may be considered for remote hire at the company’s discretion. The candidate’s final salary offer will be based on the candidate’s skills, education, work location and experience.A candidate’s compensation may also include bonuses consistent with TriNet’s corporate bonus plan.Additionally, subject to applicable eligibility requirements, TriNet offers permanent full-time employees a variety of benefits including medical, dental, and vision plans, life and disability insurance, a 401(K) savings plan, an employee stock purchase plan, eleven (11) Company observed holidays, PTO and a comprehensive leave program. Please click the following link for detailed information about our benefits offerings: https://www.trinet.com/documents/blt5b61a1040aae1904Please Note: TriNet reserves the right to change or modify job duties and assignments at any time. The above job description is not all encompassing. Position functions and qualifications may vary depending on business necessity.TriNet is an Equal Opportunity Employer and does not discriminate against applicants based on race, religion, color, disability, medical condition, legally protected genetic information, national origin, gender, sexual orientation, marital status, gender identity or expression, sex (including pregnancy, childbirth or related medical conditions), age, veteran status or other legally protected characteristics. Any applicant with a mental or physical disability who requires an accommodation during the application process should contact recruiting@trinet.com to request such an accommodation.