Senior Manager - BCG Vantage, Center for Customer Insights (CCI)

Senior Manager BCG VantageBoston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact. To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital venturesand business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.As a Senior Manager within BCG's Center for Customer Insight (CCI) in North America, you will serve as a senior leader within a well-established and high-performing insights team. You will help scale impact by strengthening team governance, deepening our qualitative excellence, advancing intellectual property, and accelerating commercialization of our insights portfolio.You will operate across three primary dimensions: team leadership, expert case delivery, and commercialization/IP development.Lead & Enable a High-Performing Insights TeamAct as a senior leader and culture carrier within the North America CCI team, strengthening collaboration, quality standards, and professional developmentContribute to team deployment, capacity planning, and skill development across qualitative and mixed-method expertiseCoach and mentor managers and junior team members in research design, moderation craft, synthesis, and client storytellingPartner with other senior CCI leaders on capability building, training, and talent development prioritiesServe as a Senior Qualitative & Mixed-Methods ExpertGuide case teams on optimal research design, balancing speed, rigor, and strategic relevanceLead complex, high-stakes qualitative and mixed-method research programs end-to-end; in particular, you will be seen as a go-to expert for sophisticated qualitative work that informs critical business decisionsAct as a master moderator trusted by senior BCG partners and capable of facilitating consumer discussions in front of C-suite audiences (1:1 interviews, focus groups, ethnographic immersions, digital qual communities, and other live research formats)Integrate traditional qualitative craft with AI-enabled and "NextGen" tools (e.g., LLM-assisted synthesis, large-scale text mining, digital ethnography, conversational analytics, persona bots)Serve as a senior expert embedded within client engagements, owning and/or guiding qualitative workstreams or full research modules and ensuring quality across research instruments, discussion guides, analytic plans, client-facing socialization materials, and final deliverablesDrive Commercialization & Insights Portfolio ExpansionAct as a senior ambassador for CCI across North America fielding requests, shaping demand, and advising case teams on initial research design options and team deployment modelsSupport commercialization of CCI's insights and solutions portfolio, including Insights Infusions, cutting-edge proprietary AI agentic tools, and advanced qualitative offeringsPartner with commercial and topic leaders to identify repeatable use cases, codify methodologies, and package scalable offeringsContribute to proposals, pitch materials, and go-to-market narrativesDevelop thought leadership and intellectual property (e.g., original research studies, frameworks, diagnostics, publications, proprietary methods) that strengthen CCI's market positionHelp expand awareness and adoption of modern research approaches within across BCGYou're good at:Being a deep qualitative expert who is also conversant in wide-ranging, advanced quantitative methods and their appropriate application (segmentation, conjoint, price sensitivity approaches, concept testing, brand tracking, etc.)Leading complex qualitative and mixed-method research with methodological rigor and creative problem-solving providing structure to solve ambiguous challengesModerating high-stakes interviews and focus groups with executive presence and empathySynthesizing large volumes of unstructured data into compelling strategic narrativesElevating the craft of qualitative research within a consulting environmentCoaching and developing research talent while maintaining high quality standardsManaging team capacity, governance, and deployment in a fast-paced environmentCommercializing your expertise spotting repeatable patterns and shaping them into scalable offeringsInfluencing senior consulting leaders and building strong internal / cross-functional networksCommunicating with senior stakeholders confidently and effectively, tailoring insights to their needsWorking effectively in an evolving, fast-paced, and often ambiguous environmentWhat you'll bring:7+ years minimum industry experience (consumer insights / marketing research) required; 10-12+ years of industry experience strongly preferred OR 5+ years management consulting experience with extensive experience in projects that leveraged qualitative customer research to address brand-related challenges; candidates with consulting experience preferredDeep expertise in qualitative research methodologies, including extensive hands-on moderation experience (focus groups, IDIs, executive interviews, ethnography, online communities) in front of senior client audiencesStrong experience in scoping / designing mixed-method programs (qual + quant integration)Demonstrated ability to design, execute, and synthesize full lifecycle primary research independentlyExperience applying or integrating AI-enabled research tools (e.g., LLM-supported synthesis, large-scale text analytics, digital qualitative platforms)Track record of contributing to proposal development, commercialization, or productization of research capabilitiesProven team leadership experience, including coaching, talent development, and performance managementStrong business acumen ability to link customer insight directly to growth strategy and commercial impactBachelor's degree required; advanced degree preferredOutstanding interpersonal and communication skills to interact with internal and external stakeholders while working in a global collaborative team environmentAs a Senior Manager BCG Vantage, you will collaborate with global topic leads and colleagues across BCG to bring expertise and capabilities to the service of our internal and external clients. Our team is made up of a diverse pool of BCG Vantage positions that allow us to pursue exciting, innovative BCG Vantage careers.BCG Vantage is a powerhouse of expertise, seamlessly embedded within Practice Areas and markets to drive extraordinary impact. It equips BCG case teams and clients with cutting-edge expertise, proprietary assets, actionable data, and transformative insights that empower our case teams and enable our clients to achieve their aspirations.With global experts across 20 Practices, covering more than 100 topics, sectors and offers, plus four focused geographic markets, BCG Vantage delivers unparalleled depth and breadth of insight & expertise.BCG Vantage consists of three career paths, each playing a crucial role in delivering value to clients, case teams and practice teams.Client Focus (Embedded Expertise)Integrates into client-facing teams to deliver direct client impact through expertise, know-how, and proprietary tools and assetsTopic Activation (Sector Expertise with Proprietary Tool & Data Solutions)Combines deep domain insights with our know-how and proprietary assets to address targeted challenges directly with clients and project teams; co-creates insights on industry trends and functional topics, proprietary data and tools, and teams to codify IP that all enables BCG to deliver excellent business value with its clientsResearch (Practice Topic and Sector-Aligned Research and Insights)Delivers actionable research and insights tailored to the client project's needs; works with qualitative and quantitative data, conducts research and provides synthesized results from sources including commercial data, public and open source, company and industry research, macro-economic, commodities and trade data*** For US locations only ***In the US, we have a compensation transparency approach.Total compensation for this role includes base salary, annual discretionary performance bonus, retirement contribution, and a market leading benefits package described below.The base salary range for this role in Chicago, Boston and Denver is $152,300 - $156,