UX/UI E-Commerce Designer

Role OverviewTYR is scaling its global digital business and rebuilding the customer experience to support accelerated growth. The UX/UI E-Commerce Designer will own the on-site experience that turns traffic into revenue through a structured hierarchy, mobile-first UX, high-performing PDP and PLP architecture, and disciplined conversion rate optimization.This is not a brand-only design role. This is a performance-driven operator role with measurable outcomes tied directly to conversion rate, AOV, bounce rate, site speed, funnel completion, and revenue expansion.The right candidate understands that design is a growth lever. Every decision should connect to commercial impact.What You'll OwnSite Experience & HierarchyOwn UX across homepage, navigation, search, PLP, PDP, cart, and checkout.Build and maintain a scalable category and collection hierarchy aligned with growth priorities (footwear-led where appropriate).Improve product discovery, filtering, and sorting logic.Reduce friction across key customer journeys (new visitors, returning customers, and high-intent shoppers).Lead mobile-first design strategy with structured performance measurement.Shopify Plus Execution (Required)Proven hands-on experience working within Shopify Plus.Deep understanding of Shopify theme architecture and modular component design.Ability to design scalable templates and reusable content blocks.Familiarity with Shopify checkout extensibility and app ecosystem.Partner closely with developers to ship UX improvements rapidly and cleanly.Understand international storefront considerations and localization impact.Shopify Plus experience is required.Conversion Rate Optimization (CRO)Maintain an always-on CRO roadmap (hypothesis ? design ? test ? measure ? iterate).Design and support structured A/B tests and landing page experiments.Improve add-to-cart rate, checkout progression, and funnel completion.Build modular design systems that allow fast iteration and rapid testing.Prioritize initiatives based on projected revenue impact.PDP / PLP Merchandising & Content-to-CommerceCreate high-converting PDP templates including proof modules, comparison tools, UGC integration, reviews, specs, and fit guidance.Elevate product storytelling to clearly communicate performance differentiation.Improve PLP merchandising (filters, badges, sorting logic, quick add, bundle prompts).Partner with Marketing and Creative to ensure campaign pages convert — not just present brand messaging.Drive AOV growth through structured cross-sell, bundling, and merchandising placement strategy.Performance & Behavioral AnalyticsUse behavioral analytics platforms (heatmaps, scroll depth, session replay, journey analysis) to identify friction points.Translate behavioral data into structured UX improvements.Maintain a simple, clear performance scorecard tied to conversion, AOV, bounce rate, and engagement.Collaborate with Engineering on page speed, accessibility, and UX performance standards.AI & Emerging Technology (Crucial)Strong understanding of AI-powered design and productivity tools.Experience leveraging AI for rapid prototyping, workflow acceleration, content generation, and personalization concepts.Ability to evaluate AI-driven search, recommendation, and merchandising tools.Demonstrated curiosity and practical application of emerging AI capabilities in e-commerce.Understand how AI can improve speed-to-market, personalization, and operational efficiency.AI tool fluency is considered a critical capability for this role.Cross-Functional CollaborationWork closely with E-Commerce, Marketing, Merchandising, Planning, and Customer Service.Translate business objectives into structured UX roadmaps.Maintain documentation, component specifications, and clean developer handoff processes.Ensure consistency and scalability across US and international storefronts.KPIs / Success MetricsConversion rate improvement (overall and mobile).AOV lift driven by improved merchandising and bundling.Bounce rate improvement on high-traffic landing pages and PDPs.Funnel completion improvements (Add-to-Cart ? Checkout).Page speed and UX performance metrics.Testing cadence and shipped UX improvements per quarter.Requirements4–6+ years designing DTC e-commerce experiences with measurable business impact.Proven Shopify Plus experience (required).Strong portfolio demonstrating revenue or conversion improvement.Proficiency in Figma and component-based design systems.Working knowledge of CRO and experimentation best practices.Comfort collaborating with developers and shipping in rapid cycles.Strong understanding of behavioral analytics tools.Demonstrated understanding and application of AI tools within digital commerce.Customer Engagement & Content-to-Commerce LeadershipSuperior customer engagement is a core mandate of this role. The UX/UI E-Commerce Designer must deeply understand how content influences purchasing behavior and how to curate experiences that guide customers seamlessly from inspiration to transaction.This role requires strong expertise in content-to-commerce integration, ensuring storytelling, performance messaging, product education, and user-generated content are intentionally structured to drive engagement and conversion.Design highly engaging, immersive product journeys that increase time on site and deepen brand connection.Curate content modules that blend performance storytelling with commercial clarity.Implement personalization concepts that adapt product recommendations, merchandising blocks, and messaging to customer behavior.Partner with CRM and lifecycle teams to ensure cohesive personalization across on-site and owned channels.Continuously evaluate tools and AI-driven personalization platforms to enhance customer relevance and engagement.A sophisticated understanding of personalization strategy, including behavioral triggers, segmentation, and AI-supported recommendation engines, is considered essential for success in this role.